JDE Peet’s, the world’s leading coffee and tea company, headquartered in Amsterdam and home to global coffee and tea brands including Jacobs, L’Or, Tassimo and Senseo, has selected Wunderman Thompson Amsterdam to be its strategic creative partner.
Operating from WPP’s Amsterdam Campus, a new bespoke team will bring together talent from across WPP including Design Bridge, which has a long-standing partnership with JDE Peet’s, and Wunderman Thompson Amsterdam, to align brand strategy and design with creative across more than 40 markets
The expanded partnership will optimize the full potential of JDE Peet’s brands through an accelerated creative-led global strategy, bringing to life its brands for consumers in both existing and emerging markets. Our WPP team will work closely with JDE Peet’s to build distinctive omni-channel brand stories that are deeply rooted in JDE Peet’s rich heritage and are aligned with the company’s purpose as part of its long-term integrated communications strategy.
“JDE Peet’s vision to drive brand value and growth through creativity is what WPP does best, and we’re delighted to be appointed as the exclusive creative partner for its global brands,” said Eric Kramer, WPP Country Manager for the Netherlands.
“The expansion of our partnership is further proof of the power of our WPP Campuses to bring our people and resources together, and our ability to convene bespoke teams for clients from the breadth and depth of WPP’s talent. JDE was already one of our largest and most important clients in the Netherlands, and we’re excited about the opportunity to further grow our partnership and help unleash the full potential of JDE Peet’s iconic brand portfolio.”