Ogilvy announced today that Julianna Richter has been appointed Global Chief Executive Officer of Public Relations & Influence. In this role she will oversee all aspects of Ogilvy’s global PR business which spans Reputation Management, Brand Influence, C-Suite & Advocacy, Media Influence, and Employee Experience and will be responsible for growing Ogilvy’s PR & Influence operations globally and in North America. She will assume the role in January 2021.
Commenting on the appointment, Andy Main, Global CEO of Ogilvy, said: “Communications is critical when it comes to driving growth and transforming businesses, which is why it is essential for Ogilvy to have a best-in-class Public Relations & Influence business and a cohesive, modern offering. I am confident Julianna’s communications background and proven leadership experience at global agency networks combined with her recent work bringing together brand building, data and technology to unlock growth will create value for our clients at speed and scale.”
An industry veteran, Julianna is a strategic communications and operations leader who has worked with agencies, start-ups and Fortune 500 companies across consumer marketing, health, digital media and technology sectors. Her background and expertise includes brand, product and executive communications; business growth and expansion; global operations and integration; and business transformation, working with c-suite leaders to deliver business results. She spent over 17 years at Edelman, where she held various executive leadership positions at the global and regional level. Before departing in 2018, she served as U.S. Chief Operating Officer responsible for driving growth and operational efficiency of the largest region, and had management oversight of US practices and business functions including human resources, diversity & inclusion, client excellence, marketing, innovation and learning & development.
Julianna said: “I have long admired Ogilvy’s iconic brand and its ability to create breakthrough creative ideas that earn influence, bolster brand reputation, and drive sustainable growth for clients. I’m looking forward to working with the talented teams around the world to build on that strong foundation as we take Ogilvy’s PR & Influence business to a new level, delivering best-in-class creative work with speed and agility.”
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