PEPSI® Dig In Day Returns To Celebrate and Support Black-Owned Restaurants With Its Biggest Festivities to Date, Including Picking Up The Tab for $100,000 in Meals for Foodies Across the Country

PEPSI® Dig In Day Returns To Celebrate and Support Black-Owned Restaurants With Its Biggest Festivities to Date, Including Picking Up The Tab for $100,000 in Meals for Foodies Across the Country

The platform is kicking off a month of programming during Black Business Month to encourage dining at Black-owned restaurants with a block party, dinner events, free food at 25 restaurants nationally, and more

PEPSI® Dig In, the brand’s platform designed to drive access, business growth, and awareness to Black-owned restaurants, returns with Pepsi Dig In Day, its annual calling to encourage diners across the country to visit Black-owned restaurants. This year, Pepsi Dig In Day is on Saturday, August 19, timed to National Black Business Month and is expanding its efforts to amplify and support Black-owned restaurants. New marquee activities across the country include a block party in Washington, D.C. highlighting local Black businesses, curated dinner events featuring chefs and restaurateurs in partnership with the James Beard Foundation, and Pepsi Dig In covering $100,000 in free meals for consumers when they visit select restaurants across the country.

In addition, Pepsi Dig In is once again encouraging foodies to show the love on social media by posting a photo of their meal from a Black-owned restaurant and tagging the eatery and Pepsi Dig In for the chance to win $5,000 to dine at their favorite Black-owned restaurants as well as unlock a $5,000 donation to the restaurant.

“Our goal for Pepsi Dig In has always been to celebrate and generate awareness for Black-owned restaurants, not just on Pepsi Dig In Day, but all year long,” says Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice. “This year, we’re turning up the flavor and excitement with the support of renowned partners like the James Beard Foundation and events like our Washington D.C. block party where people can indulge in delicious food, cheer on talented chefs, and soak up the vibrant culture that accompanies every dish.”

Pepsi Dig In Day on August 19
This year, Pepsi Dig In is giving food lovers a chance to discover every bite is Better With Pepsi and explore more ways to get involved and dine at Black-owned restaurants across the country, including:

  • Offering complimentary signature dishes at 25 restaurants (while supplies last) in major cities nationally. Pepsi Dig In is covering $100,000 in free food to encourage diners to discover Black-owned restaurants and explore their diverse offerings in cities including Los AngelesNashvilleChicagoHoustonPhiladelphia and more. Fans can visit EatOkra – the largest database of Black-owned restaurants – to find participating locations and other establishments in their area. In addition, foodies can check out Black and Mobile to order delivery from Black-owned restaurants in their local neighborhood.
  • Hosting a Pepsi Dig In Day Block Party on August 19 in Washington D.C., already a city that boasts one of the largest concentrations of Black-owned businesses in the U.S., Pepsi Dig In is bringing its festivities to Anacostia – one of the country’s historic African American neighborhoods. The block party at Sandlot Anacostia will host performances by GRAMMY Award nominated artist Pusha T, Alex Vaughn, Black Alley, DJ Five9 and DJ Money to bring locals together, create connections, and foster a sense of community while spotlighting Black restaurateurs and small Black-owned businesses. Featured local restaurants include Roaming RoosterJerk at NiteMoney Muscle BBQ and more.
  • Giving fans the chance to win $5,000 when they post their meal on Instagram or Twitter and tag their favorite local Black-owned eatery and @PepsiDigIn with #DigInShowLove #Sweepstakes from August 1 to August 31. See Official Rules for details and restrictions.*

Additional Pepsi Dig In Programming
Beyond Dig In Day, Pepsi Dig In is also encouraging diners to visit or order in from Black-owned restaurants throughout the month of August by:

Pepsi Dig In continues its work year-round to support and spotlight Black-owned restaurants, offering restaurateurs access to Black Restaurants Deliver – a free eight-week program that offers personalized expert consulting services to support restaurants in building online ordering capabilities and search presence. With program management by Figure 8, Black Restaurants Deliver upskills restaurateurs and their offerings to increase sales and revenue long term to stay competitive in today’s ever evolving digital world. To date, the program has helped more than 250 restaurant locations across the country nearly double their online sales. Additionally, Pepsi Dig In has partnered with global gaming and entertainment company MGM Resorts International to give Black restaurateurs opportunities to be recognized on a national scale with its Restaurant Royalty Residency program. In alignment with MGM Resorts’ commitments to greater inclusion, this initiative features talented chefs and their curated, limited-edition menu items for four weeks at specialty restaurants at Mandalay Bay Resort and Casino and Luxor Hotel and Casino in Las Vegas.

For further information on Pepsi Dig In, fans can visit and follow @PepsiDigIn on InstagramFacebook, and Twitter for the latest updates.