H+K Appoints Randa Stephan as Global Chief Marketing and Communications Officer
Hill+Knowlton Strategies, one of the world’s leading public relations firms, today announced the appointment of Randa Stephan as the firm’s firs [...]
Luis Miguel Messianu’s Vision for McDonald’s
When Luis Miguel Messianu was named DDB global chief creative officer for McDonald’s in April, he was stepping into a new role but one that involved f [...]
TOP Honors as best place to work
LinkedIn has honored VMLY&R as one of the top three best places to work in marketing and advertising.
The impressive recognition is part of the [...]
POV: Google I/O 2022
Pixel Watch: Google previewed its first smartwatch, the new Pixel Watch, that will be available later this year. The wearable has a domed circular des [...]
Coming together to advocate for better mental health
In honor of National Mental Health Awareness Month, we’re celebrating all the ways you’ve been there for your community, from building conne [...]
Merkle B2B Recognized as Top Agency Network in 2022 B2B Marketing Report
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today announced that its global B2B marketing o [...]
Wingstop Introduces Limited-Time Flavor, Blazed & Glazed, Inspired by 4/20
Leo Burnett partnered with Wingstop to give cannabis-loving fans a limited-edition smoky and herbal flavor experience in restaurants nationwide.
To c [...]
The American Advertising Federation Hall of Fame
Last night, I was inducted into the American Advertising Federation Hall of Fame. It is with great pride that I accept this honor and the honor of bei [...]
Apes, Beanie Babies and Communities – The ABCs of NFTs
Why were we so obsessed with buying Beanie Babies? What was the actual value behind owning a stuffed animal that prompts someone to spend thousands of [...]
IPG Supports the People of Ukraine
IPG joined the global community in supporting the people of Ukraine and in condemning the acts of aggression by the Russian state. In addition to [...]
Cracking the Instagram Algorithm: Findings from our First Influencer Intelligence Report
By Colleen O’Hara, Vice President Zeno Digital.
From a mere $1.7B in 2016, influencer marketing today is estimated to be worth $13.8B - marking 711 [...]
Havas Media Group (HMG) joins protect our press in latest initiative to support local news growth
Supporting National Call-to-Action to Preserve Local Media Builds on HMG’s Global Meaningful Marketplaces Launch
by Havas Media Group
Havas Medi [...]
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audien [...]
The Greater Toronto and Hamilton Area (GTHA) will be one of three key battle grounds – along with the province of Quebec and Metro Vancouver – in the 2021 Federal election. To understand the GTHA’s role in this upcoming election, one must first understand the context.
The city’s small and medium businesses have endured one of the longest, if not the longest, lockdowns in the world. As one of the largest private sect [...]