TopFICE is once again releasing its ranking of the year’s best performing communications agencies from around the world. To complete this ranking, TopFICE analyzed the top 50 global festivals.
In 2023, a total of 1,572 companies were recognized at leading festivals in Europe, the Americas and Oceania. Based on the outcomes of these festivals, TopFICE compiled a list of the year’s most successful communications and advertising companies: the best of the best from around the world!
More than 9,000 awards were considered for this ranking. It should be noted that, in 2023, an independent agency was named as the world’s top agency. The German agency Serviceplan won a whopping total of 138 awards in 2023. Ogilvy&Mather was named as the year’s top network of the year, and WPP was named as the top Holding.
Top 10 Agencies Worldwide:
- Serviceplan Germany Germany 5363
- FCB New York United States 5212
- Ogilvy UK United Kingdom 5112
- DDB Chicago United States 4981
- We Believers New York United States 4957
- Adam&eveDDB United Kingdom 4788
- BETC Paris France 4482
- Rethink Canada 4479
- Publicis Conseil France 3834
“THE LAST PHOTO,” produced for ITV by the UK-based Adam&eveDDB, was named the top campaign of the year. This campaign included an action to launch the Campaign Against Living Miserably (CALM) and the largest suicide prevention initiative ever seen on ITV, which shed light on the heart-wrenching reality that suicide doesn’t always seem suicidal.
The Top 10 Campaigns of the Year are as follows:
- The Last Photo ITV Adam&eveDDB UK
- Missing Matoaka Muskrat Magazine BBDO Canada Canada
- McEnroe vs. McEnroe Michelob Ultra FCB New York United States
- FitChix Honest Eggs VMLY&R Australia Australia
- Backup Ukraine Polycam x Unesco Virtue Worldwide United States
- Data Tienda Gahr Wecapital DDB Mexico Mexico
- Hack Market Back Market Marcel, Paris France
- Apologize the Rainbow Skitties DDB Chicago United States
- Morning after island Grupo Estrategico PAE Ogilvy Honduras Honduras
- Oreo Cheat Cookies Mondelez Saatchi&Saatchi Düss Germany
Holdings: WPP continues to be the Holding taking home the most awards, thanks to awards obtained by its leading networks Ogilvy, VMLY&R, Grey and Wunderman Thompson (which, in 2024, will become a VML)
Top 5 Holdings:
- WPP 53240
- Omnicom 49873
- Interpublic 33162
- Publicis 24611
- Havas 14570
Networks: Ogilvy & Mather was named the Network of the Year. In 2023, the network won 636 awards at the festivals taken into consideration by TopFICE. The network was closely tailed by DDB, which won 576 awards in 2023.
Top 10 Networks:
- Ogilvy & Mather 25619
- DDB Worldwide 25538
- VMLY&R 15454
- BBDO Worldwide 14575
- McCann Worldwide 14342
- Publicis Worldwide 12914
- FCB 8085
- TBWA Worldwide 6962
- Grey Group 6076
- Havas Worldwide 5705
Serviceplan Germany was the standout independent agency of 2023, with 7 Cannes Lions, 17 Clios, 7 Lápices D&AD, 10 awards from One Show and 19 from New York festivals, among the awards that the Munich-based agency took home this year.
Top 10 Independent Agencies:
- Serviceplan Germany Germany
- We Believers New York United States
- Rethink Canada
- Wieden+Kennedy United States
- GUT Buenos Aires Argentina
- Mischief @ No Fixed Address United States
- Special New Zealand New Zealand
- Valor Peru
- Herezie France
- GUT Sao Paulo Brazil
CANADA:
Rethink and The Kitchen, Standout Agencies in Canada
Three Canadian companies were ranked among the Top 20 agencies worldwide, and they are: Rethink, BBDO Canada, and Klick Health.
For the third consecutive year, Rethink achieved the highest score among Canadian agencies, and was once again named AGENCY OF THE YEAR, while also beating its own score, which rose a little higher every year (2008 sts in 2021, 3508 sts. In 2022 and 4479 pts. In 2023).
101 awards were tabulated by TopFICE for this agency, among them 14 Cannes Lions, 7 D&AD, 22 Clios, 18 One Show, and 7 LIA.
The campaigns created for Kraft Heinz were among the strongest performing, winning them the most awards, among them “A.I. Ketchup.”
Also, for Kraft Heinz, the company’s In-house agency, The Kitchen, was crowned IN-HOUSE AGENCY OF THE YEAR thanks to awards obtained at New York Festivals and Cannes Lions with its campaign, “#FindTheKetchupBoatGuy”
Top 10 Canada:
- Rethink (Agency of the Year 2023)
- BBDO Canada
- Klick Health (Health Agency of the Year 2023)
- FCB Canada
- Performance Art
- Angry Butterfly
- Citizen Relations
- Broken Heart Love Affair
- Zulu Alpha Kilo
- The Kitchen (In-house Agency of the Year 2023)
UNITED STATES:
FCB New York Agency of the Year 2023 and We Believers Named Top Independent Agency
92 awards, among them 10 Cannes Lions, 18 Clio Awards, 8 D&AD, 18 LIA and 23 One Show, led FCB New York to be named US AGENCY OF THE YEAR by TopFice. Additionally, it was the second highest scoring agency in the world, following Serviceplan of Germany, largely thanks to its campaign “McEnroe vs. McEnroe” for Michelob Ultra.
The Best by State (USA)
TopFICE did an exercise to identify the top performing agencies in each US state. Among the outstanding agencies are:
Texas: BeautifulBeast
Arkansas: VMLY&R Kansas City
California: 180 LA
Illinois: DDB Chicago
Oregon: Wieden+Kennedy Portland
Massachusetts: Arnold Worldwide
Top 10 USA:
- FCB New York
- DDB Chicago
- We Believers New York
- Area 23
- Wieden+Kennedy Portland
- McCann New York
- Energy BBDO, Chicago
- VMLY&R New York
- Mischief @ No Fixed Address
- TBWA/Chiat/Day
Top 10 Independent Agencies USA:
- We Believers New York
- Mischief @ No Fixed Address
- Wieden+Kennedy New York
- L&C New York
- 180 LA
- Alto New York
- Pglang, Los Angeles
- Mojo Supermarket
- GUT Los Angeles
- GUT Miami