Fue un equipo de 88 jurados integrado por ONG´s, agencias de comunicaciones y anunciantes, los que eligieron a los ganadores de los 96 trofeos que se entregaron en Luum Awards 2024. Recordemos que entre los jurados se encuentran Hope Nardini (Global Executive Creative Director, Grey U.S) Sam Haynes (Global Creative Director, Grey London), Bontu Yousuf (Program Manager, Centre for Nature and Climate, World Economic Forum, Switzerland), Francesco Grandi (Chief Creative Officer, Ogilvy UK), Raimundo Undurraga (Chief Creative Officer, VML Chile), Omar Fabián Jiménez (Chief Creative Officer LATAM, Studio X (WPP x The Coca-Cola Company), Marco Versolato (Chief Creative Officer, VML Singapore), Vasco Rocha (Chief Executive Officer Imagine DDB Mozambique), Laurence Hoenig (Head of the Creative Content Unit, Médecins Sans Frontières), James Fox (CEO, Havas London), Oana Bulexa (CEO, Partner Publicis Groupe Romania), entre otros.
Además, un comité de jurados seleccionó el pasado 17 de octubre en Hilton, Ginebra (Suiza), a los ganadores de los 4 Grand Prix, que se entregaron en la presente edición. Edelman ganó dos GP con los casos “Code My Crown” para Dove/Unilever y “The Wild Algorithm (Reset)” para Ampara. Los otros 2 GP fueron para De la Cruz / Ogilvy (Puerto Rico) con la que además fue campaña del año del Festival: “Car Parts for Life” para Plaza Las Américas Mall and Stefano Foundation for Organ Donation.
La network de este año fue Edelman, desplazando a VML que el año pasado logró esta importante figuración. La agencia independiente del año fue VALOR (3) de Perú, gracias a los 5 oros que obtuvo el caso “The Culinary Ranking For Good” para Alicorp. El top 5 lo cierran TANK Worldwide de Canadá (4) y Manifiesto de España (5).
Otras redes con figuración destacada fueron: Leo Burnett Thailand (6), McCann Panamá, Paradais DDB (Ecuador), AG Partners Dakar Publicis (Senegal), HouseDentsu (Costa Rica), MAAD McCANN (Uganda) y VML HEALTH Italia. Menciones especiales obtuvieron Omnicom Public Relations Group (España), Publicis (Polonia), Leo Burnett Kuala Lumpur (Malasya), Ogilvy (Guatemala) y Havas (España).
Por holdings las posiciones quedaron así: WPP (1) +152 pts, Publicis Groupe (2) + 56 pts, Interpublic (3) +56 pts, Omnicom (4) + 24 pts, Dentsu (5) + 16 pts.
Otras agencias independientes destacadas fueron: Joystick, FIFCO (6), Costa Rica; Darwin & Verne (8) España; Digitas (9), Perú; Inbrax (10), Chile; i-dac (11), Indonesia y Tribeca Media, (12), Perú.
Conozca la lista definitiva de ganadores de Luum Awards 2024:
GRAND PRIX:
Edelman, Madrid | The Wild Algorithm (Reset) | Ampara | Judy John Global CCO, Stefan Ronge EMEA CCO, Mattias Ronge EMEA CCO, Felipe Braz Costa ECD / Marcelo Conde Associate Creative Director Copy, Eiji Kozaka Associate Creative Director Art Direction, Albert Botelho Head of Art, David Pastor Graphic Designer / Valentino Fusco Account Manager, Nancy Weiss Senior Account Exec / Antoine Harary Global President of DxI, Thibault Moreau EVP Data Insight Lead, Matthew Sato EVP, Alastair Steele VP SEO Lead UK.
De La Cruz / Ogilvy, Puerto Rico | Car Parts for Life | Sebastián Bullorini / José Morales / Tanya de Jesus / Vicky Valdés / Heidi Vidal / Enrique García Thompson / Raquel Cordero / Nanel Rodríguez Innovation Director Carmen Díaz Production Manager Carlos Escriva Editor Javier De Bourg Head of Art Sergio Tirado Content Producer Axel Santiago Content Producer Joseph Rivera Content Producer | x2 Grand Prix
Edelman, United Kingdom | Code My Crown | Judy John Global CCO, Andrew Simon Global ECD for Unilever, Jamie George Cordwell Global ECD / John Wilds Associate Creative Director – Copy, Thiago Campos Associate Creative Director Art Direction, Albert Botelho Senior Art Director / Virginia Landau Senior Director & Global Client Lead for Unilever, Ashlie White SVP Multicultural, Stratakis Global Client Director, Anna Cantley Associate Client Director / Melle Hock CSO for US and Global Strategy Lead for Unilever, Alex Sullivan Strategy Director, Lucie Hackman Head of Production, Georgina Shann SVP DxI, Ashley Jamieson Project Manager
GOLD:
1947, Bolivia | Park Rangers
Edelman, United Kingdom | The Move to -15
Edelman, Madrid | The Wild Algorithm (Reset)
Edelman, United Kingdom | Code My Crown
Edelman, Singapore | Lifebuoy Diagnosticker
Edelman, New York | Allegra Airways
De La Cruz / Ogilvy, Puerto Rico | Car Parts for Life x4
i-dac Indonesia | Switch to Sign #AkuPakaiBISINDO
Joystick, FIFCO, Costa Rica | Unseen Goals x 4
The Leo Burnett Group, Thailand | Kubota’s Turn Waste to AGRIwear x2
Manifiesto, Spain | La soledad no se ve, se siente x2
Manifiesto, Spain | La Campaña Incompleta
Publicidad Comercial Mullenlowe, El Salvador | SURVIVAL MANUALS x2
Publicitarias.org, Ecuador | Pride Verified x2
TANK Worldwide, Canada | Speechlist x4
Tribeca Media, Peru | CIEN
VALOR, Perú | The Culinary Ranking for Good x5
X3M ideas, Nigeria | World Rainforest Day
SILVER:
9 Días, Spain | Te doy mi corazón x2
AG Partners Dakar, Sénégal | Chaging our habits x2
Agencia Sensei, Spain | Zero Waste Advertising – Find out the extraordinary in you
AQM AGENCY, Peru | Noticias que no deben existir
Arteaga & Arteaga, Puerto Rico | Código Diabetes
BeautifulBeast, United States | Sing the News
BeautifulBeast, United States | Foreign Announcer Radio Campaign
Boomerang, Morocco | ACT NOW BEFORE IT MELTS
Brandy Creativity & Technology, Costa Rica | Where are the women?
Buenosaires, Spain | Contratiempo-Setback
Castillo de If, Guatemala | The Corruption Monuments Tour x2
Darwin & Verne, Spain | IF NATURE COULD SPEAK… x4
De La Cruz / Ogilvy, Puerto Rico | Car Parts for Life
Digitas, Peru | Growing Hope x2
Digitas, Peru | Hola, soy Hein.IA x2
Ache, Mexico | S.O.S. 72 hours to save lives
HouseDentsu, Costa Rica | Manicure Against Cancer x2
i-dac Indonesia | Switch to Sign #AkuPakaiBISINDO
i-dac Indonesia | Talk Saves Life: Alodokter’s Talking Banner to Save Life on World Mental Health Day
Inbrax, Chile | Valuable Women x2
Inbrax, Chile | Unboxer of Prevention x2
The Leo Burnett Group, Thailand | Kubota’s Turn Waste to AGRIwear x2
Matix_ Ecuador | DESOLATION
Manifiesto, Spain | #LaCenaQueElegí x2
McCann, Panama | UNHAPPY MOTHERHOODS x3
Olístico, Peru | Be less human x2
Paradais DDB, Ecuador | UNCOMFORTABLE x3
Redbin, Philippines | Sleep Stunner x2
Republika Independiente, Costa Rica | 30 Seconds To Fight Vaping
Shernan Creative Collective, Spain | Invisible
TANK Worldwide, Canada | Speechlist
The Amazing Society, Sweden | Hear what’s not being said
The 3Hundred Agency, Argentina | ARTBIENTALISM
The Everglades Foundation, United States | Everglades Stories from Across the Watershed
Tribeca Media, Peru | CIEN x2
VML HEALTH, Italy | Not a lonely journey – Travel Guide Collection for SMA Patients
X3M ideas, Nigeria | Don’t Burn Their Future
Nexa Brand, Brazil | HEROES OF LIFE
MAAD McCANN, Uganda | The Game of change – End Child Marriage
Special Mentions:
Havas Poland / Publicis Worldwide Poland | Fishing for Data
Havas Creative, Spain | To Live with No Fear
Proof, Bulgaria | Tracks of Extinction
180 Heartbeats, Poland | The Graduate
Omnicom Public Relations Group, Spain | Fanáticos de lo Real