Los ganadores de la exitosa segunda edición de Saniss Awards, el festival global que premia las mejores estrategias de comunicación Health, Pharma & Wellness, se dieron a conocer este 6 de junio, desde el Hilton Monterrey. Este encuentro social en México, complementa el encuentro académico realizado en Hyatt Toronto (Canadá) el pasado 25 de abril.
Fue casi un centenar de trofeos entregados y más de 40 países los que hicieron parte de esta fiesta mundial.
La presentación de ganadores hispanos, presentó además a los ganadores generales de Saniss 2024, con VML a la cabeza como Network del año del festival, gracias al destacado desempeño de sus sedes latinas junto a Italia y Tailandia. Además VML Puerto Rico se llevó uno de los anhelados Grand Prix con su caso “Jingle Therapy”, producido para SBS + PR Alzheimer Association y presentado en la categoría de Mental Health.
Dentsu Creative, Argentina fue la agencia del año gracias a su destacado caso “Scrolling Therapy” para Eurofarma, que obtuvo 1 Grand Prix, 3 Gold y 2 Silver en las categorías HEALTH: Consumer Products & Services, Innovation y Pharma.
Otras redes destacadas fueron McCann, McCann Health, Dentsu, BBDO y Mullen Lowe. También tuvieron figuraciones importantes: Publicis, Grey, TBWA, Havas y FCB.
La agencia independiente del año fue The Table by de Ferrari Borrell: la sorprendente agencia centroamericana obtuvo ese irrefutable primer lugar, gracias a su caso “The Skin Test Soap” para Amadita Laboratory. Otras independientes destacadas fueron BeautifulBeast (Estados Unidos), Moon Rabbit (Estados Unidos) y Brandcare Medical Advertising and Consultancy (India).
Sannis Awards demostró en solo 2 ediciones ser un nuevo referente mundial de las comunicaciones saludables.
Descubre a continuación la lista de los mejores del año de Saniss Awards 2024:
Menciones especiales a la partición de:
McCann Health London, UK | See My Pain | Brand: Nurofen
Ogilvy Health North America, United States | Remember | Brand: ASMP
Publicis Groupe, Belgium | THE DROPSTORE | Brand: MINISTRY OF FOREIGN AFFAIRS OF THE KINGDOM OF THE NETHERLANDS
Publimark MullenLowe, Costa Rica | Flea Conservation Center | Brand: Bravecto
VML, Thailand | KFC Bone Tie | Brand: KFC
Grey, Argentina | Pain is Everywhere | Brand: Panadol
LOLA MullenLowe, Spain | Mermaid | Brand: Bayer – Canesten
GRAND PRIX
Dentsu Creative, Argentina | Scrolling Therapy | Brand: Eurofarma | Category: Innovation
VML, Puerto Rico | Jingle Therapy | Brand: SBS + PR Alzheimer Association | Category: Mental Health
GOLD
BeautifulBeast, United States | Sing the News | Brand: Fundación Cardiológica Argentina | Category: Health: Consumer Products and Services
Dentsu Creative, Argentina | Scrolling Therapy X3 | Brand: Eurofarma | Category: Health: Consumer Products and Services, Innovation & Pharma
The Table by De Ferrari-borrell, Dominican Republic | The Skin Test Soap X4 | Brand: Amadita laboratory | Category: Health and Wellness Institutions and Establishments, Awareness & Wellness
VML, Peru | BOTTLE TILES X2 | Brand: AREQUIPEÑA BEER | Category: Innovation & Wellness
VML, Puerto Rico | Jingle Therapy X3 | Brand: SBS + PR Alzheimer Association | Category: Health: Consumer Products and Services, Mental Health & Wellness
SILVER
BeautifulBeast, United States | Sing the News | Brand: Fundación Cardiológica Argentina | Category: Awareness
Brandcare Medical Advertising and Consultancy, India | Gram Health Locket | Brand: Keshav Srushtee | Category: Wellness
Buenosaires Madrid, Spain | VEN | Brand: Tecnimede | Category: Health: Consumer Products and Services
Cossette, Canada | Fiction | Brand: CNESST | Category: Mental Health
Dentsu Creative, Argentina | Scrolling Therapy x2 | Brand: Eurofarma | Category: Health: Consumer Products and Services
FCB Health Europe | Slow and Steady Gets It Done x2 | Brand: Exoderil | Category: Health: Consumer Products and Services & Pharma
FCB Health Europe | Picture the Days Ahead | Brand: Novartis – Lenalidomide | Category: Pharma
House Dentsu, Costa Rica | Manicure Against Cancer | Brand: Fundamuro | Category: Health: Consumer Products and Services
McCann, Panama | VAPING POISON | Brand: Ministry of Health of Panama and UNFPA | Category: Health and Wellness Institutions and Establishments
McCann Health, Brazil | Sports Lenses | Brand: Acuvue- Johnson & Johnson | Category: Health: Consumer Products and Services
McCann Health, Brazil | UnScreen Kids X2 | Brand: Editora Timo | Category: Mental Health
McCann Worldgroup, Singapore | StressWaves | Brand: Cigna | Category: Mental Health & Innovation
McCann Worldgroup, Mexico | Little Wills | Brand: Sanofi | Enterogermina | Category: Health: Consumer Products and Services
Moon Rabbit, United States | In Your Hands | Brand: Best Friends Animal Society | Category: Animal Health
Moon Rabbit, United States | Save The Flavors | Brand: Climate Basecamp | Category: Awareness
Publicidad Comercial MullenLowe, El Salvador | SURVIVAL MANUALS x2 | Brand: Humans for Humans
Foundation/Funpres/Applaudo | Category: Mental Health
Publicidad Comercial MullenLowe, Guatemala | Always Alive x2 | Brand: Humans for Humans Foundation/Funpres/Applaudo | Category: Mental Health & Sexual and Reproductive Health
The Table by De Ferrari-Borrell, Dominican Republic | The Skin Test Soap | Brand: Amadita laboratory | Category: Wellness
VML, Uruguay | Invisible News | Brand: FUPIER | Category: Awareness
VML, Peru | BOTTLE TILES | Brand: AREQUIPEÑA BEER | Category: Awareness
VML, Puerto Rico | Jingle Therapy | Brand: SBS + PR Alzheimer Association | Category: Mental Health
VML, Colombia | Proud Legacy x2 | Brand: WaterAid | Category: Innovation & Sexual and Reproductive Health
VML HEALTH Milan, Italy | Not a lonely journey – Travel Guide Collection for SMA Patients | Brand: SMA Awareness | Category: Pharma
BRONZE
BeautifulBeast, United States | Cardiac Risk Index | Brand: Fundación Cardiológica Argentina| Category: Awareness
Brandcare Medical Advertising and Consultancy, India | Gram Health Locket | Brand: Keshav Srushtee | Category: HEALTH: Consumer Products and Services
Buppa, Argentina | CONIN – EMOTIONAL INTELLIGENCE | Brand: CONIN FOUNDATION | Category: Health and Wellness Institutions and Establishments
Buzz, Costa Rica | Close the gaps X2 | Brand: ROCHE | Category: Awareness & Wellness
Candy Store, Spain | Christmas wishes X2 | Brand: Sanitas / Bupa | Category: HEALTH: Consumer Products and Services & Health and Wellness Institutions and Establishments
Castillo de If, Guatemala | Fxxk Stories | Brand: Save The Children | Category: Mental Health
Cossette, Canada | Help Us Remain | Brand: EGALE | Category: Wellness
El Bando Creativo, Colombia | FAO zero waste | Brand: FAO Colombia | Category: HEALTH: Consumer Products and Services
ES3, Spain | THE BIGGEST LIE | Brand: FUNDACIÓN PASQUAL MARAGALL | Category: Health and Wellness Institutions and Establishments
Grow Comunicación SA, Spain | A wolf between us | Brand: GSK. Benlysta | Category: Awareness
Grupo Ache, Mexico | S.O.S. 72 hours to save lives X2 | Brand: Doctors Without Borders Mexico | Category: HEALTH: Consumer Products and Services
Igloo Lab, Colombia | Siente Zoster | Brand: GSK LSP | Category: Pharma
Liquid Care, Spain | “Escape from the migraine labyrinth”: a binaural experience | Brand: Vydura / Pfizer | Category: Pharma
McCann, Panama | VAPING POISON X2 | Brand: Ministry of Health of Panama and UNFPA | Category: Alcoholism, Tobacco Addictions; Substance Use Disorders
McCann Health, China | Who wakes first – you or Shingles? | Brand: GSK Shingrix | Category: Pharma
McCann Health Boot, Italy | THE PREMATURE BOOK X2 | Brand: AstraZeneca with the patronage of Vivere Onlus Association | Category: HEALTH: Consumer Products and Services & Pharma
McCann Health Boot, Italy | FRAGMENTS OF BEAUTY | Brand: Relife | Category: Mental Health
McCann Health, Brazil | Your bias is my remedy | Brand: Impulso Institute | Category: Pharma
McCann Worldgroup, Singapore | Belle, The Mental Health First Responder X2 | Brand: National Council of Social Service | Category: Mental Health
McCann Worldgroup, Mexico | Little Wills | Brand: Enterogermina | Category: Pharma
mká Comunicación Health, Spain | CHANGING THE MEANING OF HIV |Brand: Gilead | Category: Pharma
Moon Rabbit, United States | In Your Hands | Brand: Best Friends Animal Society | Category: Animal Health
Moon Rabbit, United States | Might Over Mites | Brand: XDEMVY | Category: Pharma
Ogilvy Health, Canada | Bipolar and Me | Brand: BP1 | Category: Pharma
PharmaSocial, Mexico | Amiga Date Cuenta | Brand: Splash Tears | Category: HEALTH: Consumer Products and Services
Publicidad Comercial MullenLowe, El Salvador | SURVIVAL MANUALS X2 | Brand: Humans for Humans Foundation/Funpres/Applaudo | Category: Health and Wellness Institutions and Establishments & Innovation
Publicis Health, India | Break the Partnership | Brand: Novo Nordisk | Category: Awareness
Rock and Roll, Bolivia | Fénix Chiquitano | Brand: Agrolife | Category: Innovation
Samy Alliance, Chile | Protected Babies | Brand: GSK | Category: HEALTH: Consumer Products and Services
TBWA Juniper Park, Canada | Hire A Quitter X2 | Brand: Oasis Addiction Recovery Supports & Employment Services | Category: Wellness & Alcoholism, Tobacco Addictions; Substance Use Disorders
VALOR, Peru | Mental Health, is also health | Brand: America TV | Category: Awareness
VML, Uruguay | Invisible News | Brand: FUPIER | Category: Health and Wellness Institutions and Establishments
VML, Peru | BOTTLE TILES | Brand: AREQUIPEÑA BEER | Category: HEALTH: Consumer Products and Services
VML, Puerto Rico | Jingle Therapy | Brand: SBS + PR Alzheimer Association | Category: HEALTH: Consumer Products and Services
VML, Colombia | Proud Legacy | Brand: WaterAid | Category: Sexual and Reproductive Health
VML Health, Mexico | DONA(TE) | Brand: Cruz Roja Mexicana | Category: Awareness
Havas, Spain | DKV | Songs for Those Who Don’t Want to Listen | Brand: DKV| Category: HEALTH: Consumer Products and Services
Para conocer más detalles sobre las categorías en las que destacaron estos ganadores, vista: sanissawards.com