Packaging is not just a container for products. Packaging is a strategic decision for brands, as it influences logistics, sustainability, and the consumer experience.
One priority in packaging decisions is to reduce waste; to better protect products, especially food, so as to extend their shelf life and reduce losses along the supply chain.
The circular economy movement is also growing. Packaging that is reusable, recyclable and made of renewable materials are gaining ground, driven by both regulations and consumers who are increasingly aware of the environmental impact of their purchasing decisions.
Meanwhile, packaging has also become smarter and more efficient. Traceability technologies, lighter designs and formats designed to improve logistics and user experience are redefining the role of packaging within the business.
Sources: IFCO Systems / Sustenomics
Redaction: Gabriela Carmona Rivera
Tomilli
