In a market saturated with products, makeup no longer competes solely based on its formula. Today, the real differentiator is in its case design.
From cultural references to futuristic aesthetics, the following brands are transforming packaging into a visual and sensory experience. Here are five brands that are taking design to another level:
Florasis
Founded in Hangzhou in 2017, Florasis has built its identity on traditional Chinese aesthetics, incorporating cultural elements into its packaging.
Florasis’ packaging stands out for engravings inspired by flowers and oriental landscapes, with finishes that evoke porcelain and traditional lacquer. More than makeup, Florasis creates pieces that function as cultural objects, elevating the product beyond its functional use.
SHEGLAM
Founded in Singapore in 2018, SHEGLAM is characterized by its accessible approach and for developing packaging that breaks from convention.
The use of transparencies, chrome, and metallic finishes builds a striking and contemporary aesthetic. The result is packaging designed to stand out in digital environments and connect with a highly visual generation.
Flower Knows
Founded in China in 2016, Flower Knows has positioned itself as one of the most distinctive brands on the Asian market thanks to its highly aesthetic approach. Flower Knows’ identity is inspired by Victorian aesthetics, with antique chests with ornamental designs, gold finishes, integrated mirrors and jewel-like structures. Making makeup a decorative ornament.
Colorkey
Founded in China in 2018, Colorkey introduces a fresh, young, and highly sensory proposal. Their packaging mimics desserts such as Jell-O, and uses vibrant colors with an “edible” appearance, and visual textures that generate an almost tactile experience.
The attraction lies in its playful and “instagrammable” packaging, turning the product into content.
Into You
Founded in China in 2019, Into You represents a new generation of brands that are committed to emotional design that reflects simplicity.
Its packaging is characterized by matt finishes, soft touch textures, and pastel color palettes. The brand shows that visual excess is not always necessary: Minimalism can also be highly attractive when well executed.
About Tomilli
Tomilli is a global content platform that condenses reports on trends, innovation, and marketing. Its focus is on analyzing and explaining the ideas, campaigns, and strategies that are defining the future of the creative industry.