Karla Fisher, Managing Partner at DDB New Zealand, joins the Tomilli Summit 2026 jury, bringing experience in agency leadership, brand building and integrated marketing to its inaugural edition.
With nine years at DDB and more than a decade in agency leadership roles, Fisher has helped lead accounts and manage projects for major brands in New Zealand. Before joining DDB, she served as Group Account Director at FCB New Zealand, working on the Vodafone account.
Her experience spans advertising, creative direction, integrated marketing, creative strategy and digital marketing, providing a broad perspective on how brands connect with audiences and turn ideas into results.
Evaluating Innovation Through a Marketing Lens
As a member of the Tomilli Summit 2026 jury, Fisher will evaluate projects against four core criteria: impact and relevance, innovation, scalability, and evidence of results.
Her background in brand strategy and account leadership will inform her assessment of how innovative ideas address specific needs, engage audiences and generate measurable impact. This perspective will help the jury consider both the creative thinking behind each initiative and its practical application.