The economic landscape alongside consumers’ approach to content, commerce and community sets the tone for ten key media trends in 2023.…
Browsing: Marketing trends
Edelman today announced the global launch of Edelman Smithfield, a financial communications boutique that specializes in the financial markets and…
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares…
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video…
Ogilvy announced today that Maria O’Keeffe has been appointed Global Chief People Officer. Maria will be responsible for all aspects…
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company…
Expanded global media role includes wider GroupM solution, appointment of Essence to manage biddable media. Mars, Incorporated has retained WPP’s…
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next Generation of Consumer Behaviors, a research…
Suchi Sastri, Managing Director and Partner (Boston Consulting Group). Google and Boston Consulting Group conducted a series of surveys to…
Philip Steggals, Global Head of Research at Kadence International. If there’s one thing we can be certain about in these…