The Luum Awards organization is happy to announce the winning agencies of this global challenge, which sought to reward the most outstanding creative and strategic works promoting Social, Health and Environmental issues over the last year.
Participation by 80 top-level jurors and the successful involvement of creative and communications agencies from 5 continents have demonstrated that creative industries have enough talent to inspire humanity to build a better world.
Method & Madness (Singapore) Shortlist
752 submissions by 185 communication agencies from 46 countries, managed to access the final round of the 2021 Luum Awards. Andorra, Argentina, Armenia, Australia, Bangladesh, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Denmark, Dominican Republic, Ecuador, El Salvador, Germany, Guatemala, India, Indonesia, Italy, Japan, Kenya, Lebanon, Lithuania, Mexico, Morocco, Nicaragua, Nigeria, Panama, Paraguay, Peru, Portugal, Puerto Rico, Qatar, Singapore, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, United States, Venezuela, Zambia, were among the countries represented during the first edition of the festival.
The gold medals were distributed as follows in each category: (28) Essence of the Message, (25) Health & Wellness, (9) Causes, (10) Human Rights, (13) Planet, (12) Society, (11) Institutional Communications y (4) para Designs for a Better World.
The golds were distributed as follows by networks: DDB (7), Ogilvy (9), Saatchi (6), BBDO (4), Dentsu (4), McCann (2), VMLY&R (3), Havas Health & You (4), Cheil (3), Edelman (2) y Mindshare (1).
The agencies in the network with the most gold medals were: (5) ALMA DDB (USA), (4) Dentsu Kenya/Tessera Communications, (4) Garnier BBDO (Costa Rica), (4) Havas Health & You (Brazil), (4) M&C Saatchi (United Arab Emirates) y (4) Ogilvy Africa.
M&C Saatchi (Indonesia) Gold
The agency that managed to take home the most gold medals was ALMA DDB (USA). The independent agencies with the most gold medals were Inbrax (3), Porta (3), Laika (2), Arteaga & Arteaga (2).
Genna Ingold, Communications Lead, Kofi Annan Foundation – SWITZERLAND. Bjoern Bremer, Chief Executive & Creative Officer, Ogilvy -GERMANY. Laura Durán, Press and Communications Director, Amnesty International – ARGENTINA. Nicola Rovetta, Chief Creative Officer, MullenLowe Group – ITALY. Aimee Nsimire, Communications Officer, ILO International Labour Organization – IVORY COAST. Joe Godsell, Executive Partner, TBWA – AUSTRALIA. Itziar Badia, Marketing Director and Digital Training, WWF – Spain. Luis Miguel Messianu, Founder-Creative Chairman-CEO, Alma DDB – USA. Manuel Wenzel, Executive Creative Director, TBWA – SWITZERLAND. Emmanuel Bougneres, Creative Director, Dentsu International – FRANCE. Pierre Loo, Executive Creative Director, McCann Health. Santiago Cuesta, CCO, VMLY&R, were among the members of the judges panel that selected the winners.
On November 4, the final rankings will be announced at the ceremony that will be held at the Hilton Convention Center in Geneva (Switzerland).
Cossette (Canada) Shortlist
2021 LUUM AWARDS WINNERS
| AGENCY | PAÍS | GOLD | BRAND |
| 360 Agency Berlin | Germany | 1 | The European Union |
| Acuam | Spain | 1 | Acuam |
| Agencia Límbiko | Ecuador | 3 | Alcaldía de Guayaquil |
| Alma DDB | USA | 1 | Paws4U |
| Alma DDB | USA | 4 | Change the Ref |
| APPLE TREE | Spain | 1 | Bankinter |
| Arteaga & Arteaga | Puerto Rico | 1 | Bristol Myers Squibb |
| Arteaga & Arteaga | Puerto Rico | 1 | Amnesty International |
| Bife | Chile | 2 | Greenpeace |
| Blue Hat | Lebanon | 1 | Alnahda Society |
| Brandy Creativity & Technology | Costa Rica | 1 | Lincoln Plaza |
| Brandy Creativity & Technology | Costa Rica | 1 | Universidad Hispanoamericana |
| Bruketa&Zinic&Grey | Croatia | 1 | Croatian Institute for Public Health |
| BUM AGENCY | Spain | 1 | Agència Catalana de l\’Aigua |
| BUM AGENCY | Spain | 1 | BADALONA MAR |
| Castillo de If | Guatemala | 1 | Amnesty international Castillo de if |
| Castillo de If | Guatemala | 1 | Save The Children |
| CHEIL | Panama | 3 | Greenpeace |
| Cossette | Canada | 1 | Alzheimer Society |
| Cossette | Canada | 1 | Amnesty International |
| Dentsu | Kenya | 2 | Malaria No More UK |
| Dentsu | Kenya | 2 | Safari Com PLC |
| Edelman | United Kingdom | 1 | Samsung |
| Edelman | United Kingdom | 1 | IKEA |
| El Bando Creativo | Colombia | 1 | FAO, Colombia ICBF |
| EL TAIER DDB Centro | Guatemala | 1 | El Refugio de la niñez |
| EL TAIER DDB Centro | Guatemala | 1 | Corona |
| Betika | Kenya | 2 | BETIKA |
| Garnier BBDO | Costa Rica | 2 | Matrimonio Igualitario |
| Garnier BBDO | Costa Rica | 2 | Taco Bell Costa Rica |
| GettingBetter | Spain | 2 | AMIT |
| Grow | Spain | 1 | Spanish Red Cross |
| HAVAS / JUSTDIGGIT | South Africa | 1 | Justdiggit |
| Havas Health & You | Brazil | 2 | IDverse |
| Imille srl | Italy | 1 | Milan Stumbling Stones Committee |
| Inbrax | Chile | 3 | Techo Latam |
| Independiente | Panama | 1 | Panafoto |
| Jorge M. Rodrigo Ad Studio | Spain | 1 | Campaign against suicide |
| Katana Studio | Peru | 1 | Piska |
| Ken Galloway & Rouzbeh Heydari | Canada | 1 | TELUS Fund: Stories For Caregivers |
| KTBO | Mexico | 1 | Pringles |
| La Familia | Chile | 2 | Fundaciones de Adopción |
| Laika | Ecuador | 1 | Unidad de Proyectos ZUMAR de la Alcaldía de Guayaquil |
| Laika | Ecuador | 1 | The Department of Culture for the Municipality of Guayaquil |
| Lajencia | Ecuador | 1 | Municipality of the Metropolitan District of Quito |
| LERMA/ | USA | 1 | Colon Cancer Coalition |
| M&C Saatchi | Indonesia | 2 | PKBI |
| M&C Saatchi | United Arab Emirates | 1 | Mobily |
| M&C Saatchi | United Arab Emirates | 1 | Pizza Hut |
| Madison | Ecuador | 1 | Fundación Cepreme |
| McCann Health | China | 1 | Shanghai Blood Center |
| Method and Madness | Singapore | 1 | Greenpeace UK |
| Mindshare | Spain | 1 | Volvo |
| Nordlid | Denmark | 1 | Homme Homme Femme Femme / Save The Children |
| Ogilvy | Kenya | 4 | Equity Bank |
| Ogilvy | Bolivia | 1 | Soulftware Corporation |
| Ogilvy | El Salvador | 1 | GOLDEN |
| Ogilvy | El Salvador | 2 | PILSENER |
| Ogilvy | Venezuela | 1 | Alimenta la Solidaridad |
| ORANGE 360 | Peru | 1 | LIGA CONTRA EL CÁNCER |
| ORANGE 360 | Peru | 1 | BANCO DE ALIMENTOS PERÚ |
| Porta | Chile | 3 | Chilean Red Cross |
| REDO VISUAL | Colombia | 1 | JAC motors |
| SajoMcCann | USA | 1 | Canita Sanctuary |
| TAXI VMLY&R | Canada | 1 | Human Rights Foundation |
| The Amazing Society | Sweden | 1 | Nordic Swan Ecolabel |
| VMLY&R | Colombia | 1 | Amnesty International |
| VMLY&R | Colombia | 1 | Maisa Foundation |
| Volcanum Creative Lab | Brazil | 1 | Hematology and Hemotherapy Center of Santa Catarina |
| Walkers | Chile | 2 | FUNDACION HONRA |
| WINGS The Agency | Venezuela | 1 | Fundaparkca |
| X3M ideas | Nigeria | 1 | Mentally Aware Nigeria Initiative |
As the Luum Awards only award gold medals, the rankings will be based on evaluations by the judges, which determined the best submissions.
Congratulations to the winning advertisers and cases that proved that advertising is a powerful agent of change and that it is much more than just a promotion or branding tool.
M&C Saatchi (United Arab Emirates) Shortlist