More than 300 independent agencies and multinational networks from 35 countries made the shortlist for the virtual edition of WINA 2021, with note-worthy submissions from countries such as Chile, Spain, Belgium, Brazil, United States, Costa Rica, France, Italy, Ecuador, Romania and Puerto Rico. There was also prominent participation from: Bolivia, Hungary, Bulgaria, Mexico, Germany, United Kingdom, Honduras, Portugal, Greece, Canada, Argentina, the United Arab Emirates, Mexico, Colombia, Australia, Peru, Thailand, the Dominican Republic and Taiwan.
The Americas, Europe, Asia and Samsung among the best of the year
For the important trophies obtained in Romania, Chile and Brazil, Samsung was declared the advertiser of the year. Among the advertisers recognized were Etihad, Bankia, ElPozo, Pringles, Motorola-Lenovo, Uber, Unicef, HP and AB Inbev. Claudio Lima (CCO), was named the creative director of 2021, with the creative agency of the year being: Cheil Brasil. Felipe Ortiz (Cheil Chile) and Noel Lang Agulló (Getting Better), ranked in second and third place as the creatives of the year.
The Americas protagonized the awards ceremony, along with Europe, which received 3 Grand Prix and 9 gold medals, with agencies from Spain, Belgium, Portugal and Italy taking home the awards; additionally, the Spanish agency Getting Better obtained a Titanium for its submission #NoMoreMatildas.
Discover the winners, from 5 different continents, of the WINA global festival for independent agencies and multinational networks:
GRAND PRIX:
- Promo Activation / Brand: Samsung / Agency: Cheil / Brazil
- Media / Brand: AB InBev / Agency: Cheil / Brazil
- Better World / Brand: Samsung / Agency: Cheil / Brazil
- Effectiveness / Brand: Red Cross / Agency: Porta / Chile
- Film / Brand: Unicef & EU / Agency: Mutant / Belgium
- Craft / Brand: Bankia / Agency: CLV / Spain
- Covid / Brand: ElPozo King/ Agency: Rk People/ Spain
Agency: Getting Better / Country: Spain / Titanium
GOLD:
- Media / Brand: Samsung / Agency: Cheil / Brazil
- Pr / Brand: AMIT/ Agency: GettingBetter Creative Studio / Spain
- Better World / Brand: AMIT / Agency: GettingBetter Creative Studio / Spain
- Print / Brand: Flair / Agency: Mutant / Belgium
- Effectiveness / Brand: Samsung / Agency: Cheil / Chile
- Covid / Brand: Samsung / Agency: Cheil / Chile
- Design / Brand: Le brió, Europastry / Agency: espluga+associates / Spain
- Design / Brand: EDNIS / Agency: Mojobrands / Portugal
- Covid / Brand: MOTOROLA- LENOVO / Agency: Mi querido Watson Comunicacion / Spain
- Covid / Brand: Milan Stumbling Stones Committee / Agency: Imille srl / Italy
- Film / Brand: Los Vazquez / Agency: 9 Dias / Spain
- Film / Brand: BAMBOO, Europe / Agency: BE LUCKY / Taiwan
- Better World / Brand: Uber / Agency: Landia / Creativos Independientes / Mexico
- Pr / Brand: Bankinter / Agency: Apple Tree / Spain
- Design / Brand: Captain Barley / Agency: Rái / Brazil
SILVER
Agency: simple / Country: Chile / Category: Print / Silver
- Content / Brand: Samsung / Agency: Cheil / Brazil
- Design / Brand: Cantaloupe Studio / Agency: Mojobrands / Portugal
- Innovation + Better World / Brand: AMIT / Agency: GettingBetter Creative Studio / Spain
- Covid / Brand: El Gaitero / Agency: Rosebud / Spain
- Covid / Brand: Sprinter / Agency: Rosebud / Spain
- Better World / Brand: Divina Seguros / Agency: Rosebud / Spain
- Print / Brand: Knack / Agency: Mutant / Belgium
- Better World / Brand: Brandy / Agency: Brandy Creativity & Technology / Costa Rica
- Craft / Brand: Bankia / Agency: CLV / Spain
- Outdoor / Brand: ElPozo King / Agency: RK People / Spain
- Design / Brand: Meta Engineering / Agency: espluga+associates / Spain
- Radio / Brand: UNIBIENES / Agency: Adtelier 3640 / Bolivia
- Print / Brand: Amnesty International / Agency: Arteaga & Arteaga / Puerto Rico
- Print / Brand: El Ciudadano x 2 / Agency: simple / Chile
- Content / Brand: Panafoto / Agency: Independiente Panama
- Media / Brand: Mas por Rep. Dominicana / Agency: Room Grupo Creativo / Rep dominicana
- Promo Activation + Content / Brand: À Punt Media / Agency: Fluor Lifestyle / Spain
- Radio / Brand: Department of Culture from the Municipality of Guayaquil / Agency: Laika Agencia / Ecuador
- Craft / Brand: Etihad Airways / Agency: BBD Perfect Storm / UK
- Interactive / Brand: LION Cereals x 2/ Agency: agency / France
- Health & Pharma / Brand: Hospice / Agency: Cheil Centrade / Romania
- Print / Brand: WWF / Agency: Lazotea Estudio Creativo / Chile
- Covid / Brand: Prensa Callejera / Agency: Avion de papel / Argentina
- Design / Brand: Kunz / Agency: La Agencia / Peru
- Innovation / Brand: Athos Digital Heritage / Agency: Interweave Agency / Greece
- Better World / Brand: NAACP Atlanta / Agency: 22Squared / United States
Agency: Mutant / Country: Belgium / Category: Print / Silver
BRONZE
- Better World; Craft; Effectiveness; Film; Media / Brands: Confecomerç / VIU / Sprinter / Luckia / Agency: Rosebud / Spain x5
- Content / Brand: MK Media/ Agency: Mk Media / Spain
- Design / Brand: Saudade I Europastry / Agency: espluga+associates / Spain
- Covid / Brand: Effimed / Agency: Parnaso / Spain
- Outdoor; Pr / Brand: GREFUSA / Agency: Èxit-Up / Spain x2
- Interactive, Innovation / Brand: Cocoro intim / Agency: Sapristi agencia de otra publicidad / Spain x2
- Interactive / Brand: Pampling / Agency: 9 Días / Spain
- Film / Brand: Bankia / Agency: CLV / Spain
- Better World / Brand: Casio / Agency: Interaction / Costa Rica
- Better World / Media / Brand: Fundación Anita and VICE / Agency: La Familia / Chile x2
- Content / Brand: Giraffas / Agency: Rái / Brazil
- Print / Brand: Real Seguros / Agency: DO Agency / Ecuador
- Print / Brand: Droguería INTI / Agency: Humano / Bolivia
- Print / Brand: Seguros Equinoccial / Agency: AWA / Ecuador
- Print / Brand: Pilot / Agency: Chaman / Peru
- Print / Brand: Afirme Bank / Agency: Grupo LVT / Mexico
- Print / Brand: Fundación VIVA / Agency: Adtelier 360 / Bolivia
- Print / Brand: Ulaw App / Agency: Lunar Latinoamerica / Honduras
- Mobile / Promo Activation / Pr / Brand: Samsung / Agency: Cheil / Chile x3
- Health & Pharma / Brand: DASA / Agency: Elkis18 / Brazil
- Health & Pharma / Brand: Bristol Myers Squibb / Agency: Arteaga & Arteaga / Puerto Rico
HONORABLE MENTION
- Health & Pharma / Brands: Roche / Boiron / Abbvie / Agencia: MK Media / Spain x 3
- Better World / Uniomedia Communications / Hungria
- Effectiveness Compass Brand Agency / Brand: Park House, Kazán / Russia
- Design / Hyrsos / Multiply Marketing Consultancy / United Arab Emirates
- Craft / hmf GmbH / Germany
- Craft; Film; Health & Pharma; Print / Brands: Grefusa / EMHA / Milar Comelsa / Agency: Èxit-Up / Spain x4
- Craft; Print / Brand: Taurus / Agency: Taurus / Spain x2
- Content / Film / Brand: Spanish Society of Rheumatology / Inés Rosales / Agency: Parnaso / Spain x2
- Craft / Brand: PicPay / Brazil
- Film / Brand: Motorola – Lenovo / Agency: Mi querido Watson / Spain x 2
- Content / Brand: Yokohama / Black Box Productions / Canada
- Effectiveness / Brand: Clevercel / Agency: RC Farias / Colombia
- Effectiveness / Brand: Hertz / Agency: Masclicks / Mexico
- Effectiveness / Brand: DASA / Agency: Elkis18 / Brazil
- Effectiveness / Print / Brand: Fundacion Cepreme / Ecolpack / Agency: Madison Agencia / Ecuador x2
- Covid / Brand: Tigo / Agency: Ariadna Communications Group / Bolivia x2
- Covid; Effectiveness; Interactive / Brand Baterías LTH / Agency: BLCK Creative Intelligence Studio / México x3
- Covid; Effectiveness / Brand: Negro Pasión / Agency: evek / Mexico x2
- Covid / Interactive / Brand: Entel / Agency: Meat / Chile x3
- Covid / Brand: Nike / Agency: Lazotea Estudio Creativo / Chile
- Covid / Brand: Juan Valdez / Agency: Río Brand / Chile
- Craft / Brand: Emelec Sporting Club / Adidas / Agency: Chalaco Films / Ecuador
- Craft / Brand: Pollo Colombiano / Agency: Harold Zea & Asociados / Colombia
- Design / Brand: Rikchari / Ma Churro / Agency: Planetario / Peru x2
- Design / Brand: Inteligia / Agency: Conektica / Mexico
- Design / Brand: Guaiava Gelato / Agency: Creative Society / Mexico
- Design / Brand: MR EGG / Agency: PVS DG / Colombia
- Design / Brand: Tinkami / Agency: Katana Studio / Peru
- Health & Pharma / Brand: Redfarma / Agency: Creatividad e inteligencia / Chile
- Pr / Brand: Converse / Agency: MGC / Chile
- Promo Activation / Brands: Bizum / ElPozo / Agency: Manifiesto / España x2
- Design / Brand: Real Saboaria / Agency: Mojobrands / Portugal x2
- Pr / Brand: Giraffas / Agency: Rái / Brazil
Other gold medals:
Content / Brand: ELIGE EDUCAR / Agency: Cheil / Chile; Health & Pharma / Brand: Red Cross / Agency: Porta / Chile; Effectiveness + Covid + Content / Brand: Fundacion Honra / Agency: Walkers / Chile; Design / Brand: Fundación Amiga de los Ciegos / Agency: BBA / Ecuador; Outdoor / Brand: Huellas en el camino / Agency: La Familia / Chile; Media / Brand: Huellas en el camino / Agency: La Familia / Chile; Media + Better World / Brand: Universidad Hispanoamericana / Agency: Brandy Creativity & Technology / Costa Rica; Covid / Brand: Biela x 2 / Agency: Paper / Ecuador; Covid / Brand: FUNDACION VIVA / Agency: ADTELIER 3640 / Bolivia; Content / Brand: Bristol Myers Squibb / Agency: Arteaga & Arteaga / Puerto Rico; Covid / Brand: Panafoto / Agency: Independiente Panama; Design / Brand: Be Waffle / Agency: Don Mostachón Marketing / Mexico; Print / Brand: HOTEL VIÑAS QUEIROLO / Agency: Webtilia / Peru.
Other silver medals:
Content + Print / Brand: Samsung / Agency: Cheil / Chile; Pr + Media / Brand: Red Cross / Agency: Porta / Chile; Film / Brand: FUNDACION HONRA / Agency: Walkers / Chile; Covid / Brand: SMECTA (ABBOTT) / Agency: BBA / Ecuador; Radio / Brand: Dialogo Diverso / Agency: BBA / Ecuador; Innovation / Brand: Fundación Amiga de los Ciegos / Agency: BBA / Ecuador; Print / Brand: Sea Shepherd x 3 / Agency: WINGS / Venezuela; Effectiveness/ Brand: Mas por Republica Dominicana / Agency: Room Grupo Creativo / Republica Dominicana; Content + Media / Brand: Pringles x 2 / Agency: ktbo.agency / Mexico; Effectiveness / Brand: Department of Culture from the Municipality of Guayaquil / Agency: Laika Agencia / Ecuador; Print / Brand: encuentralo.hn / Agency: Lunar Latinoamérica / Honduras; Effectiveness / Brand: Friko / Agency: Grupo elConserje / Colombia; Mobile / Brand: Meat Agency / Agency: Meat / Chile; Pr / Brand: Casio / Agency: Interaction / Costa Rica; Better World / Brand: Villa Cumbayá / Agency: Madison Agencia / Ecuador; Print / Brand: Mercedes Benz / Agency: Santuario / Ecuador.
Other bronze medals:
Film + Covid + Print / Brand: Red Uno / Imcruz – Autopia/ Grosso / Agency: Rock and Roll / Bolivia x3; Film; Print / Brand: Showsport Channel + Maipu Automotores / Agency: JPG Grupo de Comunicación / Argentina x2; Film / Innovation / Brand: Abbott + Smecta (Abbott) / Agency: BBA / Ecuador x2; Innovation / Brand: El Dorado Airport / Agency: PLM Group / Colombia; Innovation / Brand: Panafoto / Agency: Independiente Panama; Interactive / Brand: Pringles / Agency: ktbo.agency / Mexico; Effectiveness; Content; Film; Health & Pharma / Brands: HP / Fundacion Chile sin Cáncer / Furia / Chilex4; Effectivess / Brand: Gastroaliv / Agency: JJBarcelo / Chile; Outdoor; Print / Brands: BTF Media Chile / Citroën / Agency: Inbrax / Chile x2; Outdoor / Print / Brands: Ciudad Galería / Scanavini / Agency: simple / Chile x2; Outdoor / Print / Brand: Fundación Mujer y Mujer / Librería Española / Agency: Paper / Ecuador x2; Design / Brands: Pedro Mandinga / Hanna Hops Brewery / Birrería Macha / Osala Logistics Partner / Agency: Mellow & banana / Colombia x4; Design / Brand: Tinkami / Agency: Katana Studio / Peru; Design / Brand: Wiki Wok / Agency: Ikonozu / Colombia; Craft; Covid / Brands: D-Vino / Desy / Agency: Birth Group / Mexico x2; Content / Brand: Special K / Agency: Blend Marketing Solutions / Puerto Rico; Radio / Brand: Mexican Association to Help Children with Cancer (AMANC) / Agency: Antonio Orozco Comunicación / Mexico; Pr / Brand: Cerveza Andina / Agency: Latir / Colombia; Covid / Brand: Un Canto por las Regiones / Agency: El Conserje / Riaño Producciones / Colombia; Pr / Brand: Mas por Rep. Dominicana / Agency: Room Grupo Creativo / Rep. Dominicana; Mobile / Brand: Puma Energy / Agency: Castillo de if / Guatemala.
Other honorable mentions:
Print / Brand: Tekoá / Agency: Pozzistudio / Argentina; Print / Brand: Pilot / Agency: Chamán / Peru; Print / Brand: Tires24.com / Agency: M22 / Mexico; Print / Brand: D-Vino / Agency: Birth Group / Mexico; Print / Brand: Azulado Foundation / Agency: DO Agency / Ecuador; Print / Brand: Encuentralo.hn / Agency: Lunar Latinoamérica / Honduras; Print / Brand: TEKBOND / Agency: Webtilia / Peru; Promo Activation / Brand: Toyota / Agency: Furia / Chile; Promo Activation / Brand: Pringles / Agency: ktbo.agency / Mexico; Film / Brand: Gastroaliv / Agency: JJBarcelo S.A / Chile; Film / Print / Brands: Polo Integral de La Mujer / Maipu Automotores / Agency: JPG Grupo de Comunicación / Argentina x2; Interactive / Brand: Rasson / Agency: Casa en llamas / Peru; Interactive / Brand: VIVA / Agency: Connaxis / Bolivia; Interactive / Brand: Euphoria / Agency: AWA / Ecuador; Interactive / Brand: Mobil Delvac / Agency: Latir / Colombia; Interactive / Brand: SOAT Bolivia / Agency: ADTELIER 3640 / Bolivia; Direct; Innovation / Brand: Puma Energy / Agency: Castillo de If / Guatemala x2; Direct / Brand: Amnesty International / Agency: Arteaga & Arteaga /Puerto Rico; Direct / Brand: Fundación ApRHende / Agency: Rock and Roll / Bolivia; Radio / Brand: Municipality of the Metropolitan District of Quito / Agency: Lajencia / Ecuador; Better World / Brand: Center of Sta Catarina / Agency: Volcanum Creative Lab / Brazil.
Check out winafestival.com for a full list of the winning agencies