True to its name, the agency Rethink, rethought how we eat french fries with ketchup and designed a triple-function box for Heinz: it keeps the french fries fresh, works as a portable ketchup dispenser, and reduces the need for the millions of ketchup sachets the brands produces every year.
It has been more than 75 years since someone dared to redesign the french fry box.
Good ideas come from brands and people who question the established norms and that dare to rethink everything. In conclusion, those ideas that make you say:
“Why didn’t I think of that?”
Tomilli