Every New Year season, it has become traditional for almost all companies to give their clients/partners New Year’s presents.
However, for WORKKIT, as a creative agency with a strong belief that every communication we deliver must be meaningful and have a great impact, for 2021,
we decided to give back our clients and community a value- added creative gift.
Solutions:
For many years, Thai Designers and Art Directors have found difficulties working with Layout design due to availability limitation of Thai fonts. They normally use PSL Kittitada or Sukhumvit on MacOS to avoid high usage license cost.
To solve that limitation, for 2021, WORKKIT decided to create ‘WORKKIT Thai/English Font’ for all designers free of charge.
Only for every download, we ask 21 THB which will be collected and donated for homeless pet organizations.
Results:
Thousand of Likes and Shares on Social media by organic 358 download clicks mean we can feed Stray Dogs and Cats with 358 meals. Typogift font has been used as the standard font for the Ministry of Energy, Thailand, and more.
Credits:
Advertising Agency: WORKKIT bangkok, Bangkok, Thailand
Creative Director: Adam Siriraka
Art Director: Adisak Boodsabong, Phitsinee Sriboonhome
Copywriter: Adam Siriraka, Issarawon Sasiwongsaroj
Typographer: Phitsinee Sriboonhome
Head of Project Manager: Supansa Srisongphol
Project Manager: Somphop Srimahapothong, Atikul Songvejkasem
Download link : www.workkitbkk.com/typogift