Karla Fisher, Managing Partner at McCann New Zealand, joins the jury for the inaugural Tomilli Summit, bringing nine years of experience with the agency.
Her career in New Zealand’s advertising industry spans account leadership, brand building and project management for major companies.
For the past 9 years, Fisher has led the McDonald’s account alongside her agency leadership responsibilities. Before discovering her calling in advertising, she began her career as a lawyer and later spent four years working in financial markets. This background has shaped her strategic approach to building brands.
A Marketing Perspective on Innovation
As a member of the Tomilli Summit jury, Fisher will assess entries against four core criteria: impact and relevance, innovation, scalability, and evidence of results.
Her expertise spans advertising, creative direction, integrated marketing, creative strategy and digital marketing, giving her a broad perspective on the ideas submitted and the innovations deserving of recognition.