The brand has appointed FCB India as its creative agency on record to lead KFC’s 360-degree creative communication. FCB India was selected after a multi-agency pitch and will focus on strengthening KFC’s relevance and recruiting next-gen KFC consumers.
Speaking about the appointment, Dheeraj Sinha, CEO of FCB Group India & South Asia said: “We’re so excited about this partnership because it shows the tremendous faith that team KFC has put in our thinking, creativity, and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. And, it’s a great milestone for the story that we’re building for FCB. Together, we look forward to creating magic.”
Taken from: FCB Global
