For years, social media use was seen as a personal decision: time spent on it was the user’s responsibility. One…
Browsing: Marketing trends
There has never been this much content. There has never been this little attention. In an oversaturated digital ecosystem—where thousands…
From attention to relevance, trust, and culture A decade ago, marketing had a clear obsession: capturing attention. Today, that logic,…
5 keys to growing with AI, content creation, and community Marketing is entering a new phase. It’s no longer just…
The Mandela Effect occurs in situations in which the public’s collective memory recalls something a certain way… when in reality…
In 2000, The Below-the-line (BTL) marketing mainly consisted of: It was 100% offline, difficult to measure accurately, and its impact…
Why is YouTube still relevant while other platforms have disappeared? Since its launch in 2005, YouTube has not only survived…
Instagram is currently the most successful social media network, due to a combination of global reach, visual formats, and the…
BBDO Bangkok, together with its production unit Flare Bangkok, has delivered one of Thailand’s most powerful cultural moments of the…
An interview with Iván Calle, VP Executive Creative Director of Zubi Zubi was the Agency of the Year at Luum…