Brands have been venturing into the world of hospitality for some time, and, in true fashion, Louis Vuitton is doing so in a big way.
Louis Vuitton is opening its first hotel on the Champs-Elysées, one of Paris’ most emblematic avenues.
While the project was green-lit in 2023, it wasn’t until 2026 that the idea really began to take shape. With a design dimensioned at approximately 6,000 squared meters, the hotel is expected to include commercial spaces and experiences within the same building.
Louis Vuitton had already been exploring other territories such as gastronomy and exhibitions, and this step reinforces how brands are expanding their presence beyond their traditional categories, looking for new ways to connect with people.
Would you like to stay at this hotel?
Source: Sortir à Paris