Ahead of this year’s Nudgestock, Ogilvy On—Behavioral Science Annual 2023 welcomes experts from Ogilvy Consulting’s Behavioral Science practice as they take a deep dive into the most innovative and captivating behavioral science case studies from around the globe.
From fighting food waste at Ramadan, to designing interventions to combat violence against women and girls, this year’s Annual highlights numerous themes using Behavioral Science insights and practices to drive genuine impact. Using the magical combination of behavioral science and creativity, we explore how human understanding unlocks previously “unseen opportunities” to create effective interventions, communications and experiences for public, private and third sector clients.
Hosted by Ogilvy Consulting’s Dan Bennett, Consulting Partner & UK Lead, Behavioral Science; Mike Hughes, Director, UK Behavioral Science Practice, and Ella Jenkins, Senior Consultant, UK Behavioral Science Practice, this session informs:
- How human understanding is key to overcoming your next challenge
- How Behavioral Science brings a new lens to solve some of the world’s stickiest challenges
- How Behavioral Science is truly borderless – a growing capability spanning all regions of the globe
- How the combination of Behavioral Science and creativity unlocks unique opportunities to generate giant impact
Taken from: https://www.ogilvy.com/ideas/ogilvy-behavioral-science-annual-2023