Brands no longer sell products – they sell experiences. In that context, the globally-recognized brand Prada has taken a step towards generating a memorable consumer experience with Prada Touch, a campaign within the Prada Beauty line that demonstrates how space design can be just as relevant as the product.
Prada’s proposal does not only revolve around a blush, but the construction of a visual and sensory universe where each element is designed to reinforce the sensory concept of touch: to feel and experience.
Prada’s Tokyo pop-up is an immersive installation, aligned with the product’s narrative. The space incorporates contemporary furniture pieces, satin materials, and stands out for its use of geometric shapes inspired by the brand’s iconic triangle. The color palette – old pink, nude tones and pastel green – builds a highly photographable environment, where every corner is designed for social media.
But beyond aesthetics, this type of activation responds to a deeper transformation of the retail industry: consumer experience. A model in which the consumer doesn’t just buy a product, but helps market it. This consumer interacts and turns space into social media content. Therein lies the key.
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Source: Prada Beauty (Instagram)
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