The creative world is kicking off the year with good news, thanks to the launch of a new international initiative that brings together the year’s 110 most prominent independent creative agencies. These agencies are selected based on the results of three global festivals: the WINA Festival, the Saniss Awards and the Luum Awards. This year’s list is based on the 2024-2025 results.
110 Independent Creative Agencies to Watch (110agencies.com) is a global directory and active community created to connect the top independent agencies and to help brands, advertisers and decision-makers know who the current creative protagonists are, that have a strategic vision, the ability to execute, and international recognition.
A global directory for brands looking for independent talent
The directory will be strategically promoted with marketing managers, CMOs and brand leaders via regionally-segmented CRM, alliances with advertiser associations, specialized media and digital campaigns, facilitating the identification of agencies by market, specialization and service type.
More than a list: a community of reputation and collaboration
The initiative also includes exclusive face-to-face meetings between agencies and marketing leaders during the main events associated with the WINA Festival, Saniss Awards and Luum Awards, which in 2026 will be held in Europe, the Americas, and Africa.
With this initiative, 110 Agencies to Watch seeks to respond to two specific industry needs: a lack of collaboration between agencies that, due to being independent, could lose out on opportunities in other markets and links to brands looking for new formats.
The project has been conceived as a living platform, which will grow with editorial content, media visibility, activations in events and direct connections between members and advertisers.
For more information, visit: www.110agencies.com