When temperatures drop, so do outings and social life. “You’re getting warmer,” a campaign launched by the well-known brewery Heineken, address both, by directing passers-by in cold cities to the nearest pubs, where they can warm themselves up.
This outdoor campaign is being implemented in the United Kingdom, the Netherlands, and Canada, and has an interesting peculiarity: the colder it gets, the more the campaign heats up!
It should be noted that the campaign’s visuals are stirring; they feature windows marred by the warmth of a group of friends spending time together inside, and you can almost see a large glass of sparkling beer, with the visual perception of a glass reacting to the cold. Wouldn’t that make you want to go inside?
Fore more, check out this audiovisual resource: https://www.youtube.com/watch?v=r8nrGFFfyNY&t=48s
Tomilli