It’s happened to all of us at one time or another. We’re enjoying our first bite of pizza when tomato sauce or a string of cheese falls on our clothes. In a market where brands often look for complex or expensive marketing campaigns to get attention, Pizza Bib proves that a good idea can be surprisingly simple and cost effective.
Pizza Bib’s proposal is to transform the pizza box itself into a disposable bib, a practical solution to one of the most common problems faced when eating pizza: Cheese, sauce and grease stains.
The interesting thing is that innovation does not require technology, new materials or complex product modifications. It takes an element that is already part of the experience and converts it into a practical solution for the consumer. The box becomes an extension of the product and the brand. In addition to its new feature, it can incorporate illustrations, messages, trivia or collectable designs that transform an everyday moment into a more interactive experience.
Perhaps the greatest takeaway from Pizza Bib is that innovation is not always about inventing something entirely new, but about watching how people use a product and find opportunities to improve the experience. Pizza Bib manages to solve a real need, generate conversation and differentiate itself from the competition using the same materials that were already part of its operation. It serves as a reminder that, often, the most effective ideas are the most simple.
Source: Pizza Bib