Category: Marketing
Thinking beyond today: Revolutionizing pharma-HCP connections by unleashing data-driven omnichannel marketing for a new era of engagement
By Michael Le Brocq, Managing Director, EMEA & APAC, SOLVE(D)
In today’s fast-evolving healthcare landscape, pharmaceutical companies must go b [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
Samba TV expands partnership to power the Meaningful Rating Point for Havas Media and US Clients through Converged Audience Planning tool
Samba TV, a leading TV data company, today announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now p [...]
U.S. Soccer hires Catherine Newman as Chief Marketing Officer
U.S. Soccer today announced Catherine Newman has been hired as the Federation’s Chief Marketing Officer. Newman will help the Federation achieve its s [...]
30 Years of Walmart Canada: A Milestone Celebration
Walmart Canada is proudly marking its 30th anniversary. That’s a long history of helping Canadians save money and live better. In honour of this miles [...]
WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter
Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency.
Tod [...]
Jack Vance, Managing Director of Data and Activation at IPG Health and SOLVE(D), predicts how AI will transform the health marketing landscape in 2024
In the latest from MM+M, Jack Vance, Managing Director of Data and Activation at IPG Health and SOLVE(D), predicts artificial intelligence will contin [...]
Consumer equality: drive business growth to tackle racial inequality
When it comes to businesses tackling racial inequality, ‘doing the right thing’ as a means of brand growth is back to front, argues Ogilvy Consulting’ [...]
Holiday Shopping Insights
Explore the rising trends and emerging behaviors marketers need to know to capture customer demand beyond the busiest shopping days. Watch this page a [...]