Category: Marketing
The Health and Wellness Industry: A Gold Mine of Opportunities
Advertising in the health and wellness sector is booming, and the numbers speak for themselves. In 2024, global investment in advertising for health s [...]
Super Bowl 2025: The Biggest Ads, Boldest Moments, and Why Brands Keep Betting Big
By: Andre Van Niekerk
Every February, the Super Bowl isn’t just about football; it’s about the commercials. Brands bring their A game to capture th [...]
How to unlock the hidden 50% of your marketing ROI in 2025
Imagine starting a magnificent jigsaw puzzle, carefully connecting each piece. But just as the final pieces are within reach you abandon it, leavi [...]
What healthcare brands stand to lose in a TikTok ban
By Casey Ross, Group Director, Social Media Strategy, FCB Health New York
The potential TikTok ban in the U.S., set fo [...]
Thinking beyond today: Revolutionizing pharma-HCP connections by unleashing data-driven omnichannel marketing for a new era of engagement
By Michael Le Brocq, Managing Director, EMEA & APAC, SOLVE(D)
In today’s fast-evolving healthcare landscape, pharmaceutical companies must go b [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
Samba TV expands partnership to power the Meaningful Rating Point for Havas Media and US Clients through Converged Audience Planning tool
Samba TV, a leading TV data company, today announced an expansion of its partnership with Havas Media Network North America (HMN NA). Samba data now p [...]
U.S. Soccer hires Catherine Newman as Chief Marketing Officer
U.S. Soccer today announced Catherine Newman has been hired as the Federation’s Chief Marketing Officer. Newman will help the Federation achieve its s [...]
30 Years of Walmart Canada: A Milestone Celebration
Walmart Canada is proudly marking its 30th anniversary. That’s a long history of helping Canadians save money and live better. In honour of this miles [...]