Category: Marketing
Beyond the Count: A Strategic Blueprint for Agentic AI in Marketing
Agentic AI is everywhere. From product demos to investor decks, companies are racing to deploy thousands of AI agents, each performing a narrow task i [...]
The Digital Markets Act’s impacts on EU users
At Apple, we’ve always focused on creating technology that empowers people and enriches their lives. We design our products to be intuitive and simple [...]
Healthcare marketing trends shaping 2025 and beyond
Today’s healthcare landscape is complex. Staying relevant requires rethinking how we connect, communicate and create. During IPG Health’s Next: Innova [...]
Cannes 2025: Top 5 marketing and AI insights
Joshua Spanier, VP of Marketing, Google Media Lab
The Media Lab team oversees media strategy, buying, and planning for Google Marketing. Led by Joshu [...]
The Health and Wellness Industry: A Gold Mine of Opportunities
Advertising in the health and wellness sector is booming, and the numbers speak for themselves. In 2024, global investment in advertising for health s [...]
Super Bowl 2025: The Biggest Ads, Boldest Moments, and Why Brands Keep Betting Big
By: Andre Van Niekerk
Every February, the Super Bowl isn’t just about football; it’s about the commercials. Brands bring their A game to capture th [...]
How to unlock the hidden 50% of your marketing ROI in 2025
Imagine starting a magnificent jigsaw puzzle, carefully connecting each piece. But just as the final pieces are within reach you abandon it, leavi [...]
What healthcare brands stand to lose in a TikTok ban
By Casey Ross, Group Director, Social Media Strategy, FCB Health New York
The potential TikTok ban in the U.S., set fo [...]
Thinking beyond today: Revolutionizing pharma-HCP connections by unleashing data-driven omnichannel marketing for a new era of engagement
By Michael Le Brocq, Managing Director, EMEA & APAC, SOLVE(D)
In today’s fast-evolving healthcare landscape, pharmaceutical companies must go b [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]