Se conoció desde el Hyatt Regency Hesperia de Madrid, el listado de ganadores de la primera gran edición de Saniss Awards; el nuevo festival creativo que premia los mejores mensajes y estrategias de comunicación de Health & Wellness de los cinco continentes. Saniss, nació grande con algunas de las principales agencias y redes de comunicaciones creativas del planeta en el palmarés de ganadores.
La red del año fue Wunderman Thompson, que a su vez tuvo a la agencia del año: Wunderman Thompson Brasil (1), la cual logró uno de los 5 Grand Prix del festival con el caso “Violet Month” para Avon en la categoría Mental Health. Daniel Minaker y Sebastián “Patán” Tarazaga Global ECD´s y Latam CCO´s para Wunderman Thompson celebran: “Es un orgullo para WT ser reconocida como la mejor red de Health&Wellness del festival. Esta es una de las verticales más importantes de nuestro negocio porque nos permite tener un impacto directo en la sociedad y por supuesto en el negocio de nuestros clientes. Este resultado es la prueba de cómo la creatividad puede nutrir una Industria con retos de comunicación tan diversos y cuidadosos como lo es Health. Por último, felicitamos a nuestro talentoso equipo, cuyo trabajo y dedicación hicieron que WT se destaque en la región y a nivel global, este reconocimiento es de todo el One Team de Wunderman Thompson Latam”.
McCann fue la segunda red del año gracias al Grand Prix y Oro logrados por McCann Health Italia (4) con el caso “PrEPARED” y a los importantes metales obtenidos por sus sedes de China, Brasil, Argentina y Bolivia. Ogilvy en el tercer lugar se destacó gracias a la importante participación de Ogilvy Health NA de New York (3), que también obtuvo uno de los apetecidos Grand Prix con su caso “Pets of War” de la categoría Animal Health para Four Pawns.
Entre las independientes se destacan Maart de España (6), BeautifulBeast de Estados Unidos (8) e Inbrax de Chile (9), las cuales lograron ingresar al top 10 junto a otras agencias en red como Wunderman Thompson Argentina (2), TBWA España (5), Havas Health & You Brasil (7) y McCann Health Brasil (10).
Finalmente, Mauricio Rodríguez Vargas, de la organización Saniss Awards, afirmó en la entrega de metales de Madrid que
“Nada más saludable para el planeta, que inspirar con estos reconocimientos a quienes inspiran a una vida más saludable. Somos parte del cambio, porque desde la creatividad somos agentes de cambio”.
Descubra a los ganadores del centenar de trofeos que se entregaron en el evento de Madrid (5 de mayo) y los que se entregarán en el evento de las Américas en Grand Hyatt Bogotá, el próximo 16 de junio:
GRAND PRIX:
GRAND PRIX – Mental Health / SOCIAL MEDIA, Wunderman Thompson (Brazil), Violet Month / Avon
GRAND PRIX – WELLNESS / SERVICES: LOW BUDGET ACTIONS (LESS THAN $5,000 USD), Wunderman Thompson (Argentina) Numbers Syndrome / ASDRA
GRAND PRIX – Sexual and Reproductive Health / SPOT / FILM, McCann Health (Italy), PrEPARED / HIV
GRAND PRIX – Animal Health / PRINT, OGILVY HEALTH NA (United states), Pets of War / Four Paws
GRAND PRIX – HEALTH / FILM CRAFT, TBWA (Spain), Captain Olson / Ronald McDonald House Charities
GOLD:
Gold – HEALTH / EFFECTIVENESS NGO´s, BeautifulBeast (United States), Mission To Uranus / Colon Cancer Coalition
Gold – HEALTH /SOCIAL MEDIA, BeautifulBeast (United States), Mission To Uranus / Colon Cancer Coalition
Gold – Mental Health/ GUERRILLA MARKETING, buenosaires (Spain), Spain is sleepy / Idorsia y Alianza por el sueño
Gold – HEALTH / DESIGN / Booklets, educational materials, brochures, magazines, Havas Health & You (Brazil), IDverse / IDverse
Gold – HEALTH / DIGITAL / MOBILE, Inbrax (Chile), Press Here Now / Unicef Chile
Gold – HEALTH / Innovation, Maart (Spain), RHYTHMS OF LIFE / Ribera Group
Gold – HEALTH / PR, McCann Health | Weber Shandwick (Italy), THE WILLCHAIR / MULTIPLE SCLEROSIS
Gold – Animal Health / PRINT, OGILVY HEALTH NA (United states), Pets of War / Four Paws
Gold – HEALTH / PRINT, OGILVY HEALTH NA (United states), Cycle Kids / Cycle Kids
Gold – HEALTH / FILM CRAFT, TBWA (Spain), Captain Olson / Ronald McDonald House Charities
Gold – HEALTH / Innovation, VMLY&R Health (Spain), Paintings of Hope / Gilead Sciences
Gold – Mental Health / SOCIAL MEDIA, Wunderman Thompson (Brazil), Violet Month / Avon
Gold – WELLNESS / PRODUCTS: EVENTS / STREAMING, Wunderman Thompson (Brazil), Listerine Breathcalypse / Listerine – Johnson & Johnson / Kenvue
Gold – WELLNESS / SERVICES: LOW BUDGET ACTIONS (LESS THAN $5,000 USD), Wunderman Thompson (Argentina), Numbers Syndrome / ASDRA
Gold –HEALTH / EVENTS / STREAMING, Zigma8 | 360 Creative Communications (Iran), My Lady Ultra Experience Event / My Lady
SILVER:
Silver – Mental Health / Prevention campaigns, Amén (Argentina), DO NOT HANG THE GLOVES AGAINST ALZHEIMER / GAMA FOUNDATION – FABRICA DE BOX
Silver – HEALTH / PRINT, Artiligence (India), The Good Craving / Protinex Diabates Care
Silver – HEALTH / EVENTS / STREAMING, buenosaires (Spain), Una visión hasta ahora inédita de la diabetes / NovoNordisk
Silver – HEALTH / Institutional Communication, buenosaires (Spain), Contratiempo-Setback / Fundación Dacer
Silver – HEALTH / FILM CRAFT, ES3 (Spain), The Hidden Things About Alzheimer / Pasqual Maragall Foundation
Silver – HEALTH / Institutional Communication, ES3 (Spain), The Hidden Things About Alzheimer / Pasqual Maragall Foundation
Silver – HEALTH / Establishments: Hospitals, Clinics, Heath Centers, Pharmacies, Health Supermarkets, Figari Candy Store (Spain), TAKING CARE OF EACH OTHER MAKES US HUMAN / SANITAS
Silver – HEALTH / FILM CRAFT, Figari Candy Store (Spain), TAKING CARE OF EACH OTHER MAKES US HUMAN / SANITAS
Silver – HEALTH / DIGITAL / MOBILE, Get Animated Medical Limited (United Kingdom), Feeling Low VR Experience / Tresiba, Novo Nordisk
Silver – HEALTH / LOW BUDGET ACTIONS (LESS THAN $5,000 USD), Havas Health & You (Brazil), Outcare / United Health Group
Silver – HEALTH / Innovation, Havas Health & You (Brazil), IDverse / IDverse
Silver – Sexual and Reproductive Health / Prevention campaigns, House Dentsu (Costa Rica), A Calzon Quitado / Bayer / Canesten V
Silver – Sexual and Reproductive Health / SOCIAL MEDIA, House Dentsu (Costa Rica), A Calzon Quitado / Bayer / Canesten V
Silver – HEALTH / EFFECTIVENESS NGO´s, Inbrax (Chile), Press Here Now / Unicef Chile
Silver – HEALTH / LOW BUDGET ACTIONS (LESS THAN $5,000 USD), Inbrax (Chile), Press Here Now / Unicef Chile
Silver – HEALTH / CAMPAIGNS involving 3 or more media platforms in the same action, Maart (Spain), RHYTHMS OF LIFE / Ribera Group
Silver – HEALTH/ PR, Maart (Spain), RHYTHMS OF LIFE / Ribera Group
Silver – Mental Health / PRINT, Maart (Spain), To prevent suicide, we need to talk about it / Ribera Group
Silver – Mental Health / DIGITAL / MOBILE, McCann Health (China), Not Another Sad Song / Pfizer Pristiq
Silver – HEALTH / PACKAGING, McCann Health (Brazil), Donate Glass Bottle / Mother’s Milk
Silver – WELLNESS / PRODUCTS: DESIGN, McCann Health (Brazil), Donate Glass Bottle / Mother’s Milk
Silver – WELLNESS / PRODUCTS: PACKAGING, McCann Health (Brazil), Donate Glass Bottle / Mother’s Milk
Silver – WELLNESS / SERVICES: DESIGN, McCann Health (Brazil), Donate Glass Bottle / Mother’s Milk
Silver – Sexual and Reproductive Health / SPOT / FILM, McCann Health (Italy), PrEPARED / HIV
Silver – HEALTH / CAMPAIGNS involving 3 or more media platforms in the same action, Moon Rabbit (United States), Look at the Lids / Tarsus Pharmaceuticals
Silver – HEALTH / EFFECTIVENESS, Moon Rabbit (United States), Look at the Lids / Tarsus Pharmaceuticals
Silver – HEALTH / SPOT / FILM / GNO´s, Foundations, TBWA (Spain), Captain Olson / Ronald McDonald House Charities
Silver – WELLNESS / PRODUCTS: SOCIAL MEDIA, TERRITORY Influence (Spain), ASMR: Aboca Sedivitax Miglior Riposo / Aboca Sedivitax
Silver – HEALTH / DESIGN / Booklets, educational materials, brochures, magazines, VMLY&R Health (Italy), The Real Fortune Teller / Pierre Fabre
Silver – HEALTH/ ILLUSTRATION, VMLY&R Health (Italy), The Real Fortune Teller / Pierre Fabre
Silver – HEALTH / SOCIAL MEDIA, Wunderman Thompson (Brazil), Violet Month / Avon
Silver – WELLNESS / Institutional Communication, Wunderman Thompson (Brazil), Dignity to Flow / Sempre Livre + Carefree
Silver – WELLNESS / SERVICES: DATA / CRM, Wunderman Thompson (Argentina), Numbers Syndrome / ASDRA
Silver – WELLNESS / SERVICES: DIGITAL / MOBILE, Wunderman Thompson (Argentina), Numbers Syndrome / ASDRA
Silver – HEALTH / DIGITAL / MOBILE, Zigma8 | 360 Creative Communications (Iran), My Lady Ultra Experience Event / My Lady
BRONZE:
Bronze – HEALTH / DESIGN / Booklets, educational materials, brochures, magazines, Agence karma (France), MEDICAL EDUCATION TV / Fillmed Laboratory
Bronze – Mental Health / Prevention campaigns, Amén (Argentina), ALL DAYES – ALZHEIMER CAMPAIGN / FUNDACION INECO
Bronze – HEALTH / LOW BUDGET ACTIONS (LESS THAN $5,000 USD), Arteaga & Arteaga (Puerto Rico), In the hands of another / Bristol Myers Squibb
Bronze – HEALTH / DATA / CRM, Artiligence (India), The X-ray Calendar
Bronze – HEALTH / SPOT / FILM / GNO´s, Foundations, Communities, BeautifulBeast (United States), Crappy Symptoms / Colon Cancer Coalition
Bronze – WELLNESS / SERVICES: SOCIAL MEDIA, BeautifulBeast (United States), Cancel The World Cup / Fundación Cardiológica Argentina
Bronze – HEALTH / PRINT, Brandcare Medical Advertising and Consultancy (India), When energy/activity/routine crawl / Rxplus
Bronze – HEALTH / PRINT, Brandcare Medical Advertising and Consultancy (India), BONESYMPHONY / Arachitol
Bronze – HEALTH / EFFECTIVENESS, Establishments, Brandy Creativity & Technology (Costa Rica), Secret Santa / Hospital Clínica Bíblica
Bronze – HEALTH / Innovation, Brandy Creativity & Technology (Costa Rica), Secret Santa / Hospital Clínica Bíblica
Bronze – HEALTH / CAMPAIGNS involving 3 or more media platforms in the same action, El Bando Creativo (Colombia), Let’s make the solution fly / Work Mosquito Program
Bronze – HEALTH / EFFECTIVENESS NGO´s, ES3 (Spain), The Hidden Things About Alzheimer / Pasqual Maragall Foundation
Bronze – HEALTH / EFFECTIVENESS, FCB Health (Canada), Dyscover Dysport / Dysport Aesthetic
Bronze – HEALTH / ILLUSTRATION, FCB Health (Canada), Sick With The Flu / Supemtek
Bronze – HEALTH / SPOT / FILM / Establishments, Figari Candy Store (Spain), TAKING CARE OF EACH OTHER MAKES US HUMAN / SANITAS
Bronze – HEALTH / CAMPAIGNS, Services, Gene (Canada), TELUS Health MyCare / TELUS Health
Bronze – HEALTH / FILM CRAFT, Get Animated Medical Limited (United Kingdom), DFU Awareness Animation / Education, Molnlycke
Bronze – HEALTH / CAMPAIGNS involving 3 or more media platforms in the same action, Grow Comunicación SA (Spain), Make it happen / Byannli
Bronze – HEALTH / SPOT / FILM, Grow Comunicación SA (Spain), Don’t let your steps weight you / Daflon
Bronze – HEALTH / EVENTS / STREAMING, Havas Health (Spain), Give voice to your migraine.
Bronze – HEALTH / LOW BUDGET ACTIONS (LESS THAN $5,000 USD), Havas Health & You (Brazil), IDverse / IDverse
Bronze – HEALTH / Innovation, Havas Health & You (Brazil), Outcare / United Health Group
Bronze – HEALTH / SOCIAL MEDIA, House Dentsu (Costa Rica), A Calzon Quitado / Bayer / Canesten V
Bronze – Sexual and Reproductive Health / DIGITAL / MOBILE, House Dentsu (Costa Rica), A Calzon Quitado / Bayer / Canesten V
Bronze – Sexual and Reproductive Health / EFFECTIVENESS, House Dentsu (Costa Rica), A Calzon Quitado / Bayer / Canesten V
Bronze – HEALTH / EVENTS / STREAMING, Ilusion Labs, SL (Spain), Road to Hope / GSK AREA OF ONCOGYNECOLOGY
Bronze – HEALTH / CAMPAIGNS involving 3 or more media platforms in the same action, Inbrax (Chile), Press Here Now / Unicef Chile
Bronze – Sexual and Reproductive Health/ Prevention campaigns, LLYC (Spain), Brave Rethinkers / Exeltis
Bronze – HEALTH / DIGITAL / MOBILE, LOFT MEDIA LATAM (Mexico), PharmaWeek / OTC Sanofi
Bronze – HEALTH / RADIO, Madison (Ecuador), Alert Hugs / Fundación Cepreme
Bronze – HEALTH / Institutional Communication, Madison (Ecuador), Toys / Municipio de Quito
Bronze – Mental Health / SPOT / FILM, Madison (Ecuador), Toys / Municipio de Quito
Bronze – Mental Health / DESIGN, McCann (Bolivia), THE REAL SCREEN SAVER / Nacional Seguros
Bronze – HEALTH / EFFECTIVENESS, McCann BsAs (Argentina), Voces Panzas / BUSCAPINA DUO
Bronze – HEALTH/ CAMPAIGNS, Products, McCann Health (China), Save the Itchy Earth / Pfizer Staquis
Bronze – WELLNESS / SERVICES: ILLUSTRATION, McCann Health (China), A drop of Possibilities / Shanghai Blood Administration Office
Bronze – HEALTH / SPOT / FILM, McCann Health (Italy), PrEPARED / HIV
Bronze – Alcoholism, Tobacco Addictions; Substance Use Disorders / Education and Awareness: Prevention Campaigns, Publicis Santo Domingo (Dominican Republic), THE LAST LETTER / SENTINEL INSURANCE BROKERS
Bronze – Alcoholism, Tobacco Addictions; Substance Use Disorders / Education and Awareness: RADIO, Publicis Santo Domingo (Dominican Republic), UNTOLD VERSES / CERVEZA PRESIDENTE
Bronze – WELLNESS / PRODUCTS: FILM CRAFT, Puraenvidia (Spain), HARRIET / BACH CARE
Bronze – HEALTH / HEALTH: CAMPAIGNS GNO´s, Scienseed SL (Spain), Zero degrees of separation / “la Caixa” Foundation
Bronze – HEALTH / PRINT, The Healthy Thinking Group (Singapore), PsA Dancers / Tremfya
Bronze – HEALTH / GUERRILLA MARKETING, Tribeca Media (Peru), Couples Therapy / Una Vida Por Dakota
Bronze – HEALTH / PR, Tribeca Media (Peru), Couples Therapy / Una Vida Por Dakota
Bronze – WELLNESS / SERVICES: Prevention campaigns, Tribeca Media (Peru), Couples Therapy / Una Vida Por Dakota
Bronze – HEALTH / DIGITAL / MOBILE, Umbilical Minds (Spain), A few are everything / Takeda
Bronze – HEALTH / EFFECTIVENESS, Products, VMLY&R Health (Spain), Paintings of Hope / Gilead Sciences
Bronze – WELLNESS / PRODUCTS: Prevention campaigns, VMLY&R Health (Italy), The Real Fortune Teller / Pierre Fabre
Bronze – HEALTH / SOCIAL MEDIA, Volcanum Creative Lab (Brazil), Fashion Bags For Blood Bags / Hemosc (Hematology and Hemotherapy Center of Santa Catarina, Brazil)
Bronze – Mental Health / GUERRILLA MARKETING, Volcanum Creative Lab
(Brazil), Breaking Biases / Casual Skateboards
Bronze – WELLNESS / PRODUCTS: EVENTS / STREAMING, Zigma8 | 360 Creative Communications (Iran), My Lady Ultra Experience Event / My Lady
Bronze – WELLNESS / PRODUCTS: SOCIAL MEDIA, Zigma8 | 360 Creative Communications (Iran), My Lady Ultra Experience Event / My Lady
