In April, 2026, influencers are still a profitable option for activating or positioning brands; but with the accelerated pace of trends that could change in a month or two.
Influencers play a strategic role in marketing chess. Countries such as China and Spain have even “professionalized” this role, even establishing legal requirements to be able to exercise the role of “influencer.”
Influencer professionalization may be imminent across the globe, as many advertisers are becoming increasingly demanding when it comes to choosing their brand spokespersons.
Nano and Micro-influencers: The new divas in town
The trend has evolved to the point where Nano and Micro-influencers are now positioned among the list of sector protagonists, where micro-communities with good interactions are becoming increasingly valued.
Nano and Micro-influencers have much more targeted audiences and typically have higher engagement rates. Brands have understood that influencers with millions of followers does not necessarily translate to reaching the intended consumers. Many brands have already discovered the value of a closer, and more authentic connection has become the new marketing currency.
And the play is profitable: on average, a nano influencer may charge about USD $4,800 per year, while a micro-influencer may charge as much as USD $38,500.
Marketing strategies with influencers are still relevant, just moving toward smaller community influencers. Influencers integrate, in a harmonious way, the dissemination of messages, scope, and segmentation, allowing brands to get closer to their target audiences.
Tomilli