A stable and safe home is fundamental to a child’s development, critical to their physical and emotional health. For many families, marking a child’s growth on the wall year after year is a treasured tradition. But, what about families that don’t have a stable home?
In Sydney and Melbourne, Australia, in commemoration of Youth Homelessness Awareness Day, a campaign called “No Place to Grow,” used hand-drawn height markings on street walls to start a conversation about the impact of homelessness on children.
This initiative seeks to raise awareness about the country’s 28,948 children, and their families, who currently lack a stable home. Many live in tents, cars, or sleep at the houses of friends or acquaintances, and some even sleep on the streets.
At the bottom of each height chart is a QR code that directs passers-by to the ‘We Are Mobilise’ website where they can donate funds to support homeless children and their families across Australia.
Urban art is used as a form of protest and visibility, bringing messages directly to citizens as they go about their daily lives, forcing the viewer to confront realities that society often ignores. Urban art allows groups with few resources to generate massive awareness campaigns through outdoor advertising on murals or installations.
In this example, a cheerful family tradition is used to communicate a powerful message: “No child should grow up on the street”
Source: Ads of the World / Droga5
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