Menstruation has long been treated as a taboo: a topic that is whispered about between women at home, at school, or at work, but that is rarely granted public visibility.
Given this social dynamic, Kotex, along with We are DAVID Londres and Ogilvy Singapur, launched the campaign #ArtsMissingPeriod, an initiative that raises an uncomfortable but clear truth: menstruation does not limit people; hiding it does.
The campaign starts from an obvious place of tension. Throughout the history of art, blood has been consistently represented — in scenes of violence, religion or sacrifice — but menstrual blood has been systematically excluded. Not for lack of relevance, but due to cultural censorship.
https://www.youtube.com/watch?v=EmCZ8EqEVKE&t=2s
The initiative seeks to showcase that void, via the recovery of censored or rejected works, from historical representations to contemporary pieces removed from galleries, the campaign questions which images are socially accepted and which remain invisible.
Beyond provocation, the project is built as a cultural platform: urban interventions, a virtual gallery, and a documentary that expands conversations about visibility, normalization, and representation.
Because in culture, what is not shown is not only ignored – it is excluded.
Tomilli