The Panini Football “Book,” commonly known as the Panini Album, is an official collection of stickers of the players, teams, stadiums, and crests of the participants in a specific tournament, primarily the FIFA World Cup.
This year, Panini set up an exhibition of “Estampas monumentales,” giant size stamps, on the Paseo de la Reforma in Mexico City. The temporary outdoor exhibition works as a journey in time that traverses the history of the World Cup from Mexico 1970 to the upcoming 2026 edition. The exhibition will be available in Mexico’s capital city until May 31, 2026 and will visit cities such as Guadalajara and Monterrey.
The exhibition’s 15 giant prints, which are approximately 5 meters tall, reminisce on World Cup history, with idols such as Pelé, Maradona, Hugo Sánchez, Lionel Messi and Cristiano Ronaldo.
This initiative celebrates the history of the Panini brand and collective nostalgia around football, while promoting its 2026 collection, which includes 980 stickers, the largest in the history of the collection.
Source: Panini México via Instagram
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