The IAB MENA will be unveiling, for the third consecutive year, the results of the 2022 Digital Adspend Study for the MENA region.
This year, thanks to the increased participation from member and non-member companies, the report is including more granularity to the data, providing even more insights into the fast growing region. Members will be treated to exclusive content, only available at the event including more detail on social spends, programmatic, video and DOOH.
Alongside unveiling of the results, you will hear reactions from industry stakeholders and, as an added bonus, insights into global trends in Retail media.
This in-person event is reserved for members only and will be followed by a networking opportunity.