Key Takeaways from the 2024 Double 11 Shopping Festival for Marketers Navigating China’s Evolving E-commerce Landscape
By Tiny Hu, Corporate Communication Manager at BBDO China and Camilla Gleditsch, Head of Agency Communications.
As the dust settles on China’s 2024 [...]
How to drive sales in today’s highly competitive online marketplaces
By Jessica Kay, Commerce Strategy Director Marketplaces, Mindshare Worldwide.
Online marketplaces, such as Amazon and Walmart, have become huge and d [...]
Give your annual marketing plan a makeover
Welcome to our Guest Thinkers series, for which we’ve commissioned independent perspectives from marketing experts on topics salient to our readers. T [...]
Netflix Launches Netflix Fund For Creative Equity in Taiwan
Today, Netflix announced the launch of the Netflix Fund for Creative Equity in Taiwan — a dedicated effort to help identify, train and provide more op [...]
Cannes Lions announces Unilever as Creative Marketer of the Year
The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is prese [...]
WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter
Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency.
Tod [...]
Marketing playbook for 2024: Digital marketing strategies to navigate changes ahead
f there’s one thing marketers know, it’s that change is constant, and pivotal shifts are afoot in the world of marketing this year.
From the phas [...]
Why AI is an imperative for finance marketers navigating volatile times
When finance customers face market volatility, it’s natural for them to feel anxious. They’re grappling with the possible impact of the uncertaint [...]
INNOCEAN announces future business growth objective and strategies
INNOCEAN hosted the “2023 INNOCEAN Analyst Day” to present its future growth direction, business objective and strategies. INNOCEAN emphasized that it [...]
Why Test-and-Learn is a Winning Personalized Marketing Strategy
Automating test-and-learn helps businesses optimize personalized offers to improve customer experience and maximize effectiveness of marketing campaig [...]
The financial services’ playbook for AI-powered growth in India: Serving the next 300M users
Bhaskar Ramesh, Prosenjit Aich
ndia’s financial services sector is on the cusp of groundbreaking, AI-powered growth, with an unprecedented opport [...]
Dentsu Broadens Partnership with Google Cloud by Deploying Advanced Generative AI Technologies
Google’s Vertex AI and Duet AI will collaborate with Merkle’s generative AI solution, Merkle GenCX
Dentsu Group Inc. announced today a significant [...]
Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise
Strategic partnership leads to improved enterprise mobile device security for the modern workplace
Samsung Electronics today announced the first step [...]
Let’s be frank: going ‘glocal’ in Australia
WPP’s President in Australia and New Zealand, Rose Herceg, says Australians are fundamentally down to earth and value honesty. This is what frames up [...]