LIKE A GIRL
CLIENT: ALWAYS
CREATIVE: JUDY JOHN, GLOBAL CHIEF CREATIVE OFFICER
SUPER BOWL YEAR: 2015
THE STORY: Always’ ‘Like a Girl’ commercial is one of the iconic campaigns of our time. When the short film first launched in 2014, it was lauded for its ability to break through gender stereotypes and empower women of all ages. It made its Super Bowl debut in 2015, cutting through the plethora of male-oriented advertising that littered the telecast.
THE MEMORY: “I was fortunate enough to be sitting at the game at the Super Bowl when our spot went on the Jumbotron screen. There was a hush over the 80,000+ crowd as they turned to watch our spot. It held their attention for the entire 60 seconds. When the spot ended, the crowd cheered. It was an incredible experience to see Always #LikeAGirl breakthrough and have that impact on a live audience.”
Taken from: https://www.edelman.com/insights/definitive-ranking-super-bowl-ads-edelman-creatives