The dynamic world of social commerce, the fastest growing area of ecommerce today, is ripe for growth opportunities for brands. Expected to hit US$2 trillion by 2025 (Statista, September, 2022), social commerce is an emerging shopping place where consumers can explore products and complete transactions, all in the social media app.
Ahead of the busiest retail moments of the year – Black Friday, Cyber Monday, and the December holiday season – our host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group takes a deep dive into social commerce with Ross Boardman, Global E-commerce Director, Havas Media Group.
Will social commerce become the new norm, a hybrid of today’s ‘traditional’ marketplaces, direct-to-consumer websites and social media all wrapped up in one space? From exploring how brands can ensure they’re going about social commerce the right way to taking a closer look at evolving trends driving innovation, no marketeer entering this emerging and exciting area of ecommerce wants to miss this insightful conversation!
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