New report by our fellow office BBDO Asia reveals how asian consumers seek brand support to confront societal issues. With consumer data pulled from Mainland China, Korea, Japan, Thailand, Philippines, and India, the 45-page report titled “Brand Purpose in Asia” examines the growing relevance of Brand Purpose in this region.
Full report: https://www.bbdo.com/thinking/63e28a3df1e61d2f74e27945