Each year, Tripadvisor recognizes the top-rated destinations, hotels, restaurants, and experiences as chosen by travelers from around the world. These awards are based on reviews and ratings collected over 12 months, making travelers themselves responsible for selecting the winners of the Best of the Best Travellers’ Choice recognition.
The 2025 award winners reflect the discoveries and experiences of the past year, from breathtaking locations to unforgettable adventures. Winners in each category will be revealed throughout the year, so be sure to stay updated on the latest announcements.
Now, discover 10 of the top winners in the Destination category:
1. London, United Kingdom
From Shoreditch’s swaggering style to Camden’s punky vibe and chic Portobello Road, London is many worlds in one. The city’s energy means that no two days are the same. Explore royal or historic sites, tick off landmarks from your bucket list, eat and drink in exclusive Michelin-starred restaurants, enjoy a pint in a traditional pub, or get lost down winding cobbled streets and see what you stumble across – when it comes to London, the possibilities are endless.
2. Bali, Indonesia
Bali is a living postcard, an Indonesian paradise that feels like a fantasy. Soak up the sun on a stretch of fine white sand, or commune with the tropical creatures as you dive along coral ridges or the colourful wreck of a WWII war ship. On shore, the lush jungle shelters stone temples and mischievous monkeys. The “artistic capital” of Ubud is the perfect place to see a cultural dance performance, take a batik or silver-smithing workshop, or invigorate your mind and body in a yoga class.
3. Dubai, United Arab Emirates
Dubai is a destination that mixes modern culture with history, adventure with world-class shopping and entertainment. Catch a show at the Dubai Opera, see downtown from atop the Burj Khalifa and spend an afternoon along Dubai Creek exploring the gold, textile and spice souks. If you’re looking for thrills, you can float above the desert dunes in a hot air balloon, climb aboard a high-speed ride at IMG Worlds of Adventure or skydive over the Palm Jumeirah.
4. Sicily, Italy
The Mediterranean’s biggest island is separated from the mainland by the Strait of Messina. A mountainous spot, Sicily’s coast and its small islands sit at the foot of volcanoes, including Etna, Stromboli and Vulcano. The Greeks, Romans, Normans and Catalans all left their mark on the island in the form of Byzantine palaces, Gothic castles and Baroque flourishes in capital Palermo. Most larger towns offer interesting museums, but Etna and the Hellenic temples in Agrigento offer particularly unique sights.
5. Paris, France
Everyone who visits Paris for the first time probably has the same punchlist of major attractions to hit: The Louvre, Notre Dame, The Eiffel Tower, etc. Just make sure you leave some time to wander the city’s grand boulevards and eat in as many cafes, bistros and brasseries as possible. And don’t forget the shopping—whether your tastes run to Louis Vuitton or Les Puces (the flea market), you can find it here.
6. Rome, Italy
It’s nicknamed the Eternal City for a reason. In Rome, you can drink from a street fountain fed by an ancient aqueduct. Or see the same profile on a statue in the Capitoline Museum and the guy making your cappuccino. (Which, of course, you know never to order after 11 am.) Rome is also a city of contrasts—what other place on earth could be home to both the Vatican and La Dolce Vita?
7. Hanoi, Vietnam
The charming Vietnamese capital has aged well, preserving the Old Quarter, monuments and colonial architecture, while making room for modern developments alongside. Hanoi may have shrugged off several former names, including Thang Long, or “ascending dragon”, but it hasn’t forgotten its past, as sites such as Ho Chi Minh’s Mausoleum and Hoa Lo Prison attest. Lakes, parks, shady boulevards and more than 600 temples and pagodas add to the appeal of this city, which is easily explored by taxi.
8. Marrakech, Morocco
The “Red City” of Marrakesh is a magical place, brimming with markets, gardens, palaces, and mosques. Exploring the intimate courtyards and snaking alleyways of the historic Medina can easily eat up a day. Find inner peace at the serene Jardin Majorelle or take in the beauty of one of the city’s historic mosques (taking note that, unless you are Muslim, you are not allowed to enter).
9. Crete, Greece
Crete is the largest of the Greek islands and is a paradise for tourists seeking sunshine, beaches, and culture. Chania lies on the northern coast of Crete. It’s the second largest city on the island and is served by an airport. Upon arrival, hire a car and drive the 30 kilometres up to the White Mountains. This beautiful setting is perfect for relaxing or doing a spot of walking and is also a good base to explore the region’s attractions.
10. Bangkok, Thailand
Bangkok is full of exquisitely decorated Buddhist temples—as you go from one to the next you’ll be continually blown away by the craftsmanship and elabourate details. But if you’d rather seek enlightenment in a gourmet meal, or dance the night away, you’ll also enjoy Bangkok—the restaurant and nightclub scenes here are among the best in the world.
Taken from: Tripadvisor