Knowledge is power: 3 ways marketers can better measure and maximise iOS App campaigns
Apple smartphone users are a big driver of mobile revenue, and marketers know it. From Q1 2023 to Q1 2024, 50% of apps increased their iOS ad spend, w [...]
The Cost of Forgiveness: ‘Second Chance’ Campaign Exposes the Deadly Consequences of Domestic Violence
Domestic violence remains a pressing issue in Thailand, with cases continuing to rise over the years. In 2018 alone, the Ministry of Public Health rep [...]
Luum: A New Option for Purpose-Driven Creatives
Peru’s Sacred Valley of the Incas was the first region to host the new festival format for the Luum Awards: a festival that rewards the best of purpos [...]
Edelman and Ogilvy: among the world’s best at creating purpose-driven advertising
A team of 88 judges, representing communication and advertising agencies, selected the winners of the 96 trophies awarded at Luum 2024. The judges’ pa [...]
BBDO Guerrero, Kintab and MWWP show how traditional toothpaste leaves a negative impact on the environment
Last September, the groundbreaking campaign The Killer Smile was unveiled at a symposium in Taguig. In collaboration with Kintab, the Marine Wildlife [...]
Just 9 days left before the deadline to participate in the Luum Awards
Just one week before the deadline for submitting cases to the 2024 Luum Awards, we are continuing to receive cases from The Americas, Europe, Asia and [...]
20 campaigns from Hakuhodo International Indonesia, Medialand Digital Strategy and Wolf BKK selected for Campaign Brief’s The Work 2024
Some works created by Hakuhodo International Indonesia, Medialand Digital Strategy, and Wolf BKK (all part of the Hakuhodo group) will be featured in [...]
Glenmark’s Candid’s new TVC by BBDO redefines advertising codes in healthcare
Candid and BBDO India’s latest campaign, #HataKhujliLagaCandid delves deeper into the psyche of the consumer going through the irritation of fungal in [...]
Creativity in Action: The True Impact of Publicity
Over the past decade, we have witnessed the rise of advertising campaigns that promote the common good. Brands and advertising agencies have pivoted t [...]
Luum Revolutionizes Creative Festivals with its Volunteer Initiative in Peru
Registration is open for the 2024 Luum Awards, which will prove to be a special edition of the international creative festival!
This year, the Luum [...]
Apple’s Latest Global Campaign ‘Flock’ Highlights iPhone Privacy Features with Spy Thriller Film and Disruptive Ads
In their latest global campaign for Apple, privacy features on iPhone fend off bird-like surveillance cameras in their hero film, "Flock," exposing th [...]
BBDO Singapore and TAFEP encourage Singapore to “Update Our Mindset” to put an end to workplace discrimination
Singapore — Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) has launched an integrated campaign that reveals a simple truth: [...]
Childhope’s Singing Lessons wins Gold in the Champions for Humanity category at the Asia Pacific Tambuli Awards 2024
BBDO Guerrero and Childhope Philippines Foundation won Gold in the Education and Lifelong Learning under the Champions for Humanity cluster with their [...]
The Independent World Got a Look at the Best of WINA 2024
The ninth edition of the WINA Festival took place the first week of June 2024, with the judges meeting in Miami to vote on the winners, followed by a [...]