Ad agency network BBDO continues its dedication to social responsibility through its core value of “Doing the Right Thing.” BBDO China, a key division of the agency, has been actively collaborating with the Shanghai Pilot Health Promotion Center for the past seven years, working together to champion important societal causes.
As a founding member of the Shanghai Pilot Health Promotion Center, BBDO China places a strong emphasis on improving employees’ health and well-being in the workplace. Through this collaborative partnership, the agency has successfully launched three impactful public campaigns, addressing crucial health issues that impact the workforce.
BBDO China and the Shanghai Pilot Health Promotion Center have come together again to launch their latest initiative, the “Melting Organs” communication campaign, to educate the public on the importance of organ health and encourage individuals to adopt healthy lifestyle practices for overall well-being.
Building on its commitment to making a positive difference, BBDO China recognises its role as a responsible corporate citizen, extending its focus beyond helping clients achieve business success.
The agency actively contributes to the betterment of society, aligning its initiatives with the principles of “Doing the Right Thing.” Through driving positive change and creating meaningful impact within the communities it serves, BBDO China is dedicated to empowering individuals and helping to shape a better future.
This comes following the launch of their first two campaigns, namely “Grow Up” and “Knowing Nothing”. The “Grow Up,” focused on workplace cancer prevention, aimed to raise awareness and provide valuable resources for employees and create a healthier and safer work environment.
The second campaign, “Knowing Nothing,” shed light on mental health concerns in the workplace, emphasising the significance of psychological well-being and fostering a supportive atmosphere among colleagues.
BBDO China has been actively collaborating with the Shanghai Pilot Health Promotion Center for the past seven years, working together to raise public awareness of important societal causes.
As a founding member of the Shanghai Pilot Health Promotion Center, BBDO China places a strong emphasis on improving employees’ health and well-being in the workplace.
Through this collaborative partnership, the agency has launched three impactful public campaigns, addressing crucial health issues that impact the workforce.