Category: Advertising
Referentes Tomilli 2023: If you were invited, it’s because you’re among the best
The first gathering of Referentes Tomilli will take place on June 16 at the Grand Hyatt in Bogotá. The event will bring together the advertising world [...]
Is AI Really Uncreative? DDB Launches Advertising Tool ‘The Uncreative Agency’
A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of five days [...]
Looking back at the FIFA World Cup 2022™ on YouTube
YouTube brought action from the FIFA World Cup 2022™ to screens of all sizes like never before. From live games to Shoppable Shorts and much more, fan [...]
Leo Burnett Manila and McDonald’s Enter the Gaming Multiverse
Leo Burnett Manila partnered with McDonald’s to engage gamers in the Philippines in a playful and non-traditional way for the “Unbranded Menu” campaig [...]
The Joyconomy is Here
An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness am [...]
New Stella Artois Unfiltered – Beer, au naturel
To celebrate Stella Artois Unfiltered being launched on tap, the Belgian beer brand has created a playful mural in the vicinity of partnering drinking [...]
Ad Spend Report January 2023
Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly [...]
Top 5 campaigns that had the most impact in Qatar 2022
The Soccer World Cup in Qatar 2022 demonstrated the passion for soccer once again and the competition that is not only seen on the pitch. The Cup is o [...]
Saniss, The New Festival that Rewards Creativity in the Industries of Health and Wellbeing
Advertising communications from the health and wellness sectors have been growing at a steady pace globally.
The sector’s importance and prominence [...]
As Industry Braces for Uncertain 2023, Open Banking and Embedded Finance Take Center Stage at Money 20/20
You arrive at a salon to get a haircut … and its technology platform, already synced with your calendar to schedule the date and time, has shared your [...]