Category: Marketing
Why AI is an imperative for finance marketers navigating volatile times
When finance customers face market volatility, it’s natural for them to feel anxious. They’re grappling with the possible impact of the uncertaint [...]
INNOCEAN announces future business growth objective and strategies
INNOCEAN hosted the “2023 INNOCEAN Analyst Day” to present its future growth direction, business objective and strategies. INNOCEAN emphasized that it [...]
Why Test-and-Learn is a Winning Personalized Marketing Strategy
Automating test-and-learn helps businesses optimize personalized offers to improve customer experience and maximize effectiveness of marketing campaig [...]
The financial services’ playbook for AI-powered growth in India: Serving the next 300M users
Bhaskar Ramesh, Prosenjit Aich
ndia’s financial services sector is on the cusp of groundbreaking, AI-powered growth, with an unprecedented opport [...]
Dentsu Broadens Partnership with Google Cloud by Deploying Advanced Generative AI Technologies
Google’s Vertex AI and Duet AI will collaborate with Merkle’s generative AI solution, Merkle GenCX
Dentsu Group Inc. announced today a significant [...]
Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise
Strategic partnership leads to improved enterprise mobile device security for the modern workplace
Samsung Electronics today announced the first step [...]
Let’s be frank: going ‘glocal’ in Australia
WPP’s President in Australia and New Zealand, Rose Herceg, says Australians are fundamentally down to earth and value honesty. This is what frames up [...]
Zenith Reports a Consistent Global Ad Market with 4.4% Growth
The global advertising market will continue to maintain its resilience and Zenith forecasts a 4.4% growth in global advertising expenditure for 2023, [...]
Brand Purpose In Asia
New report by our fellow office BBDO Asia reveals how asian consumers seek brand support to confront societal issues. With consumer data pulled from M [...]
APAC agency leaders on how AI is transforming marketing
AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI [...]