Category: Marketing
Havas Unveils “The Me-conomy — How purpose got personal” in latest meaningful brands report
Now in its 15th year, Havas’ trailblazing research study explores the new hyper-personalized purpose era for brands
This week, Havas unveil [...]
Red Havas AU reveals Prosumer 2023 research report
The latest Havas Prosumer 2023 research report reveals an evaluation of what makes us happy has put mass consumerism at risk of extinction in place of [...]
Top 9 Applications of Generative AI for Marketers That You Can Adopt Tomorrow
Fellow marketers and communicators, the writing is on the wall: generative AI is here, and it's not a passing fad. Experts claim it's as transformativ [...]
3 Steps marketers can take to drive B2B growth this year
Measure and make measurable
The 16th-century astronomer Galileo said, “Measure what is measurable and make measurable what is not so”. Galileo’s proc [...]
Gen Z Paradoxes
What is there to say about Generation Z that hasn’t already been said? Industry leaders, advertisers, marketers and researchers have published thousan [...]
Dentsu announces dentsu Sports Analytics
Dentsu Sports International today announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, an [...]
Dentsu x Release Motivations Study to Help Brands Understand Consumers Better
Today, dentsu X release the findings from their Motivations Study, helping brands better understand the innermost drivers that influence people to act [...]
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or [...]
POV: Instagram and Snap Inc. Launch New Offerings
Background:
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Details and I [...]
An automation-first mindset
Ajaz Ahmed, Chief executive and founder, AKQA
New technology has exponentially democratised creativity and is dramatically transforming the industry. [...]