Category: Marketing
Dentsu announces dentsu Sports Analytics
Dentsu Sports International today announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, an [...]
Dentsu x Release Motivations Study to Help Brands Understand Consumers Better
Today, dentsu X release the findings from their Motivations Study, helping brands better understand the innermost drivers that influence people to act [...]
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of superficial coverage about a surge in trout fishing or [...]
POV: Instagram and Snap Inc. Launch New Offerings
Background:
Instagram and Snap have launched new offerings to businesses and consumers in a bid to open up additional revenue streams.
Details and I [...]
An automation-first mindset
Ajaz Ahmed, Chief executive and founder, AKQA
New technology has exponentially democratised creativity and is dramatically transforming the industry. [...]
11 Recruiting Strategies for Hiring — And Keeping — Top Talent
Recruiting strategies that reflect the changes facing hiring managers today are critical to any talent management strategy. From rethinking culture fi [...]
Dentsu agrees to acquire Tag to grow creative production and Customer Transformation & Technology capabilities
Dentsu Group Inc. today announced that it has entered into a definitive agreement with Advent International under which dentsu will acquire Tag Worldw [...]
Samsung and Vodafone Continue To Lead Open RAN Innovation Across Europe
After their successful U.K. launch, Samsung and Vodafone begin to advance next-generation 5G Open RAN networks across Germany and Spain
Samsung Elect [...]
POV: Lemon8
Background:
ByteDance, the Chinese internet company and owner of TikTok has quietly launched another lifestyle-sharing app called Lemon8 in the UK an [...]
CES 2023 RECAP – Bringing you the best from Las Vegas
CES is a proving ground for breakthrough technologies and game-changing innovations, and what happens there sets our industry’s agenda for the [...]