Category: Marketing
POV: Lemon8
Background:
ByteDance, the Chinese internet company and owner of TikTok has quietly launched another lifestyle-sharing app called Lemon8 in the UK an [...]
CES 2023 RECAP – Bringing you the best from Las Vegas
CES is a proving ground for breakthrough technologies and game-changing innovations, and what happens there sets our industry’s agenda for the [...]
INNOCEAN India appoints Santosh Kumar as the new COO
NNOCEAN India has newly recruited digital transformation expert Santosh Kumar as its chief operating officer (COO). With more than 18 years of experie [...]
Why Your Marketing Should Be Better than “Good Enough”
“Eh, it’s good enough.”
Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have [...]
3 things brands should know about the way people shop today
A few weeks ago, I experienced a quintessential New York moment. I was double parked on the busy street outside my New York City apartment, desperatel [...]
MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life
MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life
MediaCom China has released the white paper Moving Up i [...]
Find out about the foundations we have already laid for EssenceMediacom to build the agency of the future.
Solid Foundations
We'd like to think of it less as a merger and more as a startup. As we lay the groundwork for the new agency, we thought it [...]
Google data analysts react to well-being and finance search trends in EMEA
Google Search trends across Europe, the Middle East, and Africa show that many people are taking stock of their well-being and finances. Search intere [...]
What makes the marketing organisation of the future?
If you want to be future-ready, you need the right structure, processes and talent in your marketing team. Liam Brennan and Pete Fyfe, Heads of Medi [...]
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]