Category: Marketing
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
Get your brand noticed with the ABCDs for Awareness
To develop YouTube’s ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to understand w [...]
Havas Media launches e-commerce offering to help marketers drive growth
Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
Fact vs. fiction: 3 measurement myths holding back your marketing
Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they [...]
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Starcom UK’s 2022 Trends Report
Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]
Planning for brand love
In partnership with Google, we look into the data and explain how brands can feel the love for this year’s Valentine’s Day.
Christmas may o [...]
Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023
Digital to increase share of home appliance adspend from 55% in 2020 t [...]
The psychology of consumer behavior: Habits that are set to stick post-pandemic
Philip Steggals, Global Head of Research at Kadence International.
If there’s one thing we can be certain about in these times, it’s that our behavio [...]