Category: Marketing
Planning for brand love
In partnership with Google, we look into the data and explain how brands can feel the love for this year’s Valentine’s Day.
Christmas may o [...]
Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023
Digital to increase share of home appliance adspend from 55% in 2020 t [...]
The psychology of consumer behavior: Habits that are set to stick post-pandemic
Philip Steggals, Global Head of Research at Kadence International.
If there’s one thing we can be certain about in these times, it’s that our behavio [...]
Free Speech and Corporate Responsibility Can Coexist Online
By Susan Wojcicki, CEO, YouTube.
When I was growing up, every time I wrote a letter to my grandfather I worried it might be censored. My father had [...]
Dentsu Named A Contender Among Sell-Side Retail Media Solution Providers
Dentsu International announced today that it ranked as a Contender in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 report by leading [...]
Getting personal: Ira Noviarti, President Director of Unilever Indonesia, explains what brands and young leaders should focus on
Meet Ira Noviarti, President Director of Unilever Indonesia. Ira shared how her marketing principle has remained the same throughout her career: under [...]
Dentsu X Retains #1 Position in Global RECMA Rankings as the World’s Fastest Growing Media Agency for Their Year in a Row
The new Overall Activity Volume Rankings report, published by RECMA this month, highlights dentsu X as the fastest growing media agency globally, with [...]
Mindshare Helps UNICEF Reach G7 Leaders with Message to Donate 20% of Vaccines
London, 10th June 2021: Mindshare, the media network that is part of WPP, has partnered with UNICEF Globally to launch a campaign targeting the G7 Lea [...]
Edelman Launches The Edelman Trust Institute, A Global Center For The Study Of Trust
New York—Building on more than two decades of leadership measuring and reporting on institutional trust, Edelman today launched the Edelman Trust Inst [...]
Mindshare Named Campaign Global Network of the Year
Mindshare, the media agency network that is part of WPP, has been named Global Network of the Year by leading business media brand Campaign.
The Gl [...]