Category: Marketing
Havas Media launches e-commerce offering to help marketers drive growth
Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
Fact vs. fiction: 3 measurement myths holding back your marketing
Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they [...]
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Starcom UK’s 2022 Trends Report
Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]
Planning for brand love
In partnership with Google, we look into the data and explain how brands can feel the love for this year’s Valentine’s Day.
Christmas may o [...]
Investment in home improvement to fuel 13% recovery in home-appliance adspend in 2021
Home appliance advertising will exceed pre-pandemic level by 24% in 2023
Digital to increase share of home appliance adspend from 55% in 2020 t [...]
The psychology of consumer behavior: Habits that are set to stick post-pandemic
Philip Steggals, Global Head of Research at Kadence International.
If there’s one thing we can be certain about in these times, it’s that our behavio [...]
Free Speech and Corporate Responsibility Can Coexist Online
By Susan Wojcicki, CEO, YouTube.
When I was growing up, every time I wrote a letter to my grandfather I worried it might be censored. My father had [...]
Dentsu Named A Contender Among Sell-Side Retail Media Solution Providers
Dentsu International announced today that it ranked as a Contender in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 report by leading [...]
Getting personal: Ira Noviarti, President Director of Unilever Indonesia, explains what brands and young leaders should focus on
Meet Ira Noviarti, President Director of Unilever Indonesia. Ira shared how her marketing principle has remained the same throughout her career: under [...]