Category: CEO ZONE
Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle
Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives have clo [...]
IPG Joins Industry Leaders to Announce Pathway to Net Zero
Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations [...]
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways w [...]
Conversational Commerce: RIP Bots?
Over the past few years, especially during 2020 and 2021, we’ve seen a significant increase in conversations around commerce. It’s a buzzword many of [...]
Placing technology and performance at the forefront of media planning
Only by working with an agency that has both the expertise, global analytics and insights can digital campaigns truly become the cornerstone of a br [...]
Navigating the new ‘face’ of retail
The changing role of direct-to-consumer digital commerce
Just over two years ago, the way we shop changed forever.
Though not all borne from cho [...]
Havas South Africa announces new village CEO
Havas South Africa is proud to announce the appointment of Vineel Agarwal as its new integrated Village CEO. This is a result of the group combining i [...]
Ogilvy Names Mick McCabe Global Chief Strategy Officer
Ogilvy announced today that Mick McCabe has been appointed Global Chief Strategy Officer. Deep strategic thinking is the underpinning of Ogilvy’s awar [...]
Sustainable CX: The Journey to Creating Sustainable, Inclusive, Lasting Business Growth
The biggest challenge faced by organizations today is how to continue to grow and make a profit while prioritizing being a responsible global citizen. [...]
3 traits digital leaders have in common
Karalee Close is a senior partner and managing director at Boston Consulting Group (BCG), where she is also the global leader of its Technology Advant [...]