Category: CEO ZONE
Innovation can be hard to define, but it does not need to be hard to deliver
Innovation is an evergreen topic on marketing agendas. We all talk about it, brands demand it – but what is innovation as it relates to marketing? L [...]
The Catalyst Academy
Wunderman Thompson brings back and expands industry-defining recruitment programme.
Wunderman Thompson today launches the second year of their Cata [...]
How Overlooking QA Can Sabotage Data Analytics
NICOLÁS FERNÁNDEZ / CÉSAR REQUENA
Too often quality QA goes MIA.
Data analysis is a fundamental part of the world we live in today, responsible for [...]
Merkle Response Management Group (RMG) Launches Sustainable Business Plan to Remain Ready and Resilient Post-COVID
Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) [...]
Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle
Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where executives have clo [...]
IPG Joins Industry Leaders to Announce Pathway to Net Zero
Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies and trade associations [...]
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a recession shock” are just a handful of ways w [...]
Conversational Commerce: RIP Bots?
Over the past few years, especially during 2020 and 2021, we’ve seen a significant increase in conversations around commerce. It’s a buzzword many of [...]
Placing technology and performance at the forefront of media planning
Only by working with an agency that has both the expertise, global analytics and insights can digital campaigns truly become the cornerstone of a br [...]
Navigating the new ‘face’ of retail
The changing role of direct-to-consumer digital commerce
Just over two years ago, the way we shop changed forever.
Though not all borne from cho [...]