BBDO Guerrero and Childhope Philippines Foundation won Gold in the Education and Lifelong Learning under the Champions for Humanity cluster with their Singing Lessons initiative at the recently concluded Asia Pacific Tambuli Awards 2024.
Awarded last June 4 at the Grand Hyatt Hotel, Singing Lessons also took home a Silver in the Builders of Society category under radio and audio.
The Singing Lessons initiative supports Childhope’s KalyEskwela or the School-on-the Streets program. This effort provides quality education to street children at 11 locations in Manila through a mobile van with audio-visual equipment. By combining the children’s favorite genre of rap with basic school lessons and life skills, learning becomes more fun and lessons become easier to understand and remember.
Singing Lessons is also available for use by licensed public and private school teachers. With the help of an AI tool housed on www.singinglessons.ph, educators can now instantly generate their own educational rap songs by feeding the tool with clear prompts of their chosen topic.
David Guerrero, BBDO Guerrero’s Creative Chairman, said: “This recognition is a huge inspiration for everyone who worked behind Singing Lessons. We sincerely thank our partners, the educators, and musicians who have helped us understand how we can make learning for children be more memorable and effective.
The APAC Tambuli Awards is an annual effectiveness awards-based show by the University of Asia and the Pacific School of Media & Marketing (UA&P SCM) that recognizes successful marketing campaigns and sustainability and corporate purpose initiatives that positively impact the world.