This week, leaders from across the business have come together in vibrant Singapore for our Dentsu Creative Council. The Council brings together the best ideas from our markets, pushing boundaries to create transformative work that drives impact for our clients.
We were also joined by 12 brilliant talents from the APAC region, who spent the week participating in dentsu’s Young Innovators Workshop.
Now in its 10th year, the Young Innovators Workshop helps inspire young creatives and build relationships across the network. Split into teams of two, in this Singapore edition, young talent from Japan were paired with colleagues from the APAC region to expand collaboration and offer wider cultural insight.
The teams were faced with a live client brief focused on instilling positive oral health habits in younger generations, and tasked with presenting their best idea to our Creative Council members at the end of the week. They were paired together and briefed virtually prior to meeting in Singapore to think up ideas and create their presentations. Over the week in Singapore, we watched the teams form strong connections while collaborating to develop their ideas and perfect their pitches.
The Council was blown away by the breadth of thinking, the narrative, and the persuasiveness of all the pitches. One team in particular stood out for their bold and innovative thinking. Well done to Sayo Aketagawa, Experience Designer & Copywriter, Tokyo, and Lucy Lim, Junior Art Director, New Zealand.
About the Young Innovators Workshop participants and the winning pitch, dentsu’s Global Chief Creative Officer, Yasu Sasaki said:
“There are always exciting discoveries in the presentations pf the Young innovators. Not only because of the passion of the participants, but also because we were able to see innovation happen as a result of the encounter between two people from different countries and regions who had only just met, and who had very different talents and ways of thinking.
The winning team really grasped he insights og the Target people and presented an idea that was really out of the box. It was a platform with so much potential that ideas just kept coming from the CCOs from around the world who were on the judging panel. I can’t wait to see the ideas of the two winners come to life!”
Taken from: Dentsu Creative