Dentsu Japan Network (President & CEO: Hiroshi Igarashi; Head Office: Tokyo; hereinafter “DJN”*1) announced today the launch of “Dentsu B2B Initiative”, a cross-Group organization that comprises five companies*2 under its umbrella along with “Dentsu Innovation Initiative”, which is Dentsu Group Inc.’s R&D organization. “Dentsu B2B Initiative” will develop and provide specialized solutions for the B2B business environment with the aim of further expanding its support business for the marketing DX in the B2B domain, where demand has suddenly become evident due to the COVID-19 pandemic. By combining the B2B knowhow of each company, the new organization will seamlessly provide integrated marketing DX solutions for the B2B market.