EssenceMediacom has topped the shortlist for the Festival of Media Global Awards with 68 nominations – a new record for the competition.
25 campaigns on behalf of 22 brands across nine countries have been recognised as world-class and will go into the final round of judging, with the winners announced on Thursday 1st June.
This is the first awards competition entered by GroupM’s newest and largest agency, where MediaCom has performed brilliantly in recent history, winning Agency Network of the Year for the last three consecutive years.
Among the nominations, eBay’s Pre-Loved Island campaign from the UK, which saw eBay turn Love Island – the world’s most popular dating show, synonymous with cheap clothes – into Pre-Loved Island…a celebration of sustainable clothing, pick up seven shortlists.
The UK accounted for 34 of the network’s 68 shortlists, making it the most celebrated agency globally at the show.
Additionally, adidas – Ozworld, in which the brand reached out to GenZ and showed them the true power and potential of the metaverse, has six nominations and Whisper India – The Missing Chapter, where we set out to educate and promote the use of sanitary napkins and normalise the conversation of periods, was shortlisted four times,
Our Ad-Jacking in France on behalf of Uber Eats, where we took over France’s biggest ad break to remind people that Uber Eats was the place to order a takeaway and showcased its non-takeaway offer, has five nominations.
Nick Lawson, Global CEO of EssenceMediacom, said:
“What makes this achievement remarkable is the breadth of shortlists across our global network and global client base. From big international advertisers, like P&G, to local organizations like Containers Exchange in Australia, I’m so pleased that we are delivering the kind of breakthroughs that make a real difference to our clients and communities right across the world.”
Full list of EssenceMediacom nominations:
| Campaign | Category | Country | Client |
| #Gametok | Best Launch or Relaunch Campaign | USA | Playstation |
| #Gametok | Best Use of Talent | USA | Playstation |
| #Gametok | Collaboration Award | USA | Playstation |
| #SheProposed | Best Branded Content | USA | Zales |
| #SheProposed | Best Event or Experiential Campaign | USA | Zales |
| adidas Originals 2022 OZWORLD Campaign | Best Event or Experiential Campaign | China | adidas Originals |
| Airtel Metaplex | Best Campaign for a Local Brand | India | Airtel Xstream |
| Alienware: Leveling the playing field in gaming | Collaboration Award | Australia | Alienware |
| Alienware: Leveling the playing field in gaming | Inclusive Campaign of the Year | Australia | Alienware |
| Bose – Sound Escape – (21 Savage x Complex x Oseanworld) | Best Integrated Campaign | USA | Bose |
| Cancer Research UK, Race for Life Campaign 2022 | Best Use of Data Award | UK | Cancer Research UK |
| Caturday nights with Dine | Best Local Execution of a Global Brand | Australia | Dine |
| eBay Dream Transfer | Best Use of Talent | UK | eBay |
| eBay Dream Transfer | New – Best Use of Sport | UK | eBay |
| eBay Pimp My Ride | Best Branded Content | UK | eBay |
| eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner) | Brand Bravery Award | UK | eBay |
| eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner) | Best Integrated Campaign | UK | eBay |
| eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner) | Best Response Campaign | UK | eBay |
| eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner) | Best Use of Real-time Marketing | UK | eBay |
| eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner) | Best Use of TV & Cinema | UK | eBay |
| eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner) | Collaboration Award | UK | eBay |
| eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner) | New – Best ecommerce Campaign | UK | eBay |
| Hope Reef | Best Campaign for a Celebration, Observance or Awareness Day | UK | Mars Pet |
| Hope Reef | Best Communications Strategy | UK | Mars Pet |
| Hope Reef | Best Distribution and Amplification of Content | UK | Mars Pet |
| Hope Reef | Best Use of Out of Home | UK | Sheba |
| Hope Reef | Brand Bravery Award | UK | Mars Pet |
| I.T. Squad | Best Branded Content | USA | Dell |
| Native Sportscasters | Best Local Execution of a Global Brand | Mexico | Corona |
| Native Sportscasters | Best Use of Audio | Mexico | Corona |
| Native Sportscasters | Inclusive Campaign of the Year | Mexico | Corona |
| Native Sportscasters | New – Best Use of Sport | Mexico | Corona |
| Ode to the Hotheads | New – The ROI Award | Netherlands | Monopoly |
| Ozworld | Best Campaign for a Celebration, Observance or Awareness Day | UK | adidas |
| Ozworld | Best Distribution and Amplification of Content | UK | adidas |
| Ozworld | Best Engagement Strategy | UK | adidas |
| Ozworld | Best Use of Online | UK | adidas |
| Ozworld | Best Use of Technology | UK | adidas |
| Re-Programming Programmatic for Metrics That Matter | New – Better Media Practice Award | UK | MPB |
| Take Me Home This Tet, Bia Saigon (copy) | Best Distribution and Amplification of Content | Viet Nam | Bia Saigon |
| Tesco Together This Ramadan | Best Campaign for a Celebration, Observance or Awareness Day | UK | Tesco |
| Tesco Together This Ramadan | Best Response Campaign | UK | Tesco |
| Tesco Together This Ramadan | Best Use of Out of Home | UK | Tesco |
| Tesco Together This Ramadan | Best Use of Real-time Marketing | UK | Tesco |
| Tesco Together This Ramadan | The Creative Use of Media Award | UK | Tesco |
| Tesco Voice of the Checkout | Best Engagement Strategy | UK | Tesco |
| Tesco Voice of the Checkout | Best Use of Mobile | UK | Tesco |
| Tesco Voice of the Checkout | Best Use of Social Media | UK | Tesco |
| Tesco Voice of the Checkout | New – Best Viral Campaign | UK | Tesco |
| The Ad Jacking | Best Branded Content | France | Uber Eats |
| The Ad Jacking | Best Communications Strategy | France | Uber Eats |
| The Ad Jacking | Best Local Execution of a Global Brand | France | Uber Eats |
| The Ad Jacking | Best Use of TV & Cinema | France | Uber Eats |
| The Ad Jacking | Brand Bravery Award | France | Uber Eats |
| The Missing Chapter | Best Campaign led by Cause | India | Whisper |
| The Missing Chapter | Best Communications Strategy | India | Whisper |
| The Missing Chapter | Best Local Execution of a Global Brand | India | Whisper |
| The Missing Chapter | Best Response Campaign | India | Whisper |
| The World’s First Interactive, Shoppable 3D Billboard | Best Use of Out of Home | UK | Subway |
| Trash into Cash | Best Campaign for a Local Brand | Australia | Containers Exchange |
| Trash into Cash | Best Launch or Relaunch Campaign | Australia | Containers Exchange |
| Trash into Cash | Best Use of Data Award | Australia | Containers Exchange |
| UEFA Women’s Champions League Sponsorship | Collaboration Award | UK | adidas |
| UEFA Women’s Champions League Sponsorship | New – Best Use of Sport | UK | adidas |
| XOA XOA Village | Best Branded Content | Viet Nam | Bepanthen |
| XOA XOA Village | Best Engagement Strategy | Viet Nam | Bepanthen |
| XOA XOA Village | New – Best Viral Campaign | Viet Nam | Bepanthen |
| XOA XOA Village | New – The ROI Award | Viet Nam | Bepanthen |
Taken from: https://www.essencemediacom.com/news/essencemediacom-tops-festival-of-media-global-awards-2023-shortlist