Luca Allam, CEO of PHD MENA, joined regional key business leaders at the World Corporate Summit for invite-only closed-door discussions on changing industry dynamics and challenges by Dubai Department of Economy and Tourism. The Summit had over 100 roundtables across finance, business, media, technology and industry verticals with an overarching theme of sport, complemented by networking events, excursions and galas.
Luca presented a talk on the importance of purposeful storytelling in media and marketing and how this is going to be even more crucial this year to build disproportionate brand growth.
PHD MENA ended the year on a fantastic note by winning the title of Media and Advertising Agency of the year for 2022, at the World Corporate Summit . A big congratulations to our people, talent, partners and clients.
Taken from: https://www.phdmedia.com/phd-mena-wins-media-advertising-agency-of-the-year/